KAIKE (pronounced "cake")—the skincare brand founded in 2015 by self-proclaimed "mompreneur" Keli Smith focused on melanin-rich skin—offers products that are plant-based, cruelty-free, preservative-free with a minimalism mindset. Each product has multi-purposes and takes "less is more" approach with clean ingredients.
The Black-owned skincare brand takes a celebratory approach to skincare, and as it proclaims, "cake is usually found at the center of every celebration" so, "what better way to cultivate and celebrate healthy skin than with a #pieceofkaike?" The brand takes a confectionary take on skincare with products dubbed 'Sugar Scrub,' 'Lip Frosting,' and the 'KAIKE Tasting Set,' among others. These "sweet" products are currently available online and in select retailers across the United States.
Image Credit: KAIKE