Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,453 more

Authentic Ingredient

Black-owned businesses bring heritage ingredients to the beauty market

Trend - Black-owned business founders are tapping their heritage to make traditional African ingredients and practices available in the North American market. Although some of these ingredients have been co-opted by bigger brands, Black-owned companies stand out by offering support to native communities and using language that utilizes terms in-tune with the region of origin.

Insight - Since there is a gap in the North American market for answering the beauty needs of Black people and people of color, many consumers from these demographics turn to familiar self-care traditions that they have inherited from their home country or their families. As a result, a desire for products with specific cultural heritages arises. For consumers in this space, authenticity and knowledge of ingredients and practices takes precedence and this motivates many to put their trust in businesses with ties to the country or countries in question.
Workshop Question - How might you revamp your business practices internally to be able to introduce a product with an authentic cultural experience?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 31 Examples:
22,633 Total Clicks
Date Range:
Jul 20 — Jul 20
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Bioactive Dry Beauty Oils
Bioactive Dry Beauty Oils
AcARRE's Multi-Use Formula Taps Plant Biodiversity for Lasting Benefits
Multi-Functional Skincare Treatments
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
Nourishing Hair Moisturizing Masks
Nourishing Hair Moisturizing Masks
Omiaje's Deep-Conditioning Product is Offered Through BLK + GRN
Virtual K-Beauty Schools
Virtual K-Beauty Schools
K-Beauty School is Tapping Into the Online Education Market in the US
Hydrating Clear Foundations
Hydrating Clear Foundations
Becca Cosmetics' No Pigment Virtual Foundation Fuses Makeup & Skincare
Celebratory Skincare Campaigns
Celebratory Skincare Campaigns
KAIKE Offers Minimal, Multi-Purpose Skincare for Melanin-Rich Skin
Model-Backed Inclusive Skincare
Model-Backed Inclusive Skincare
Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
Shade-Specific Makeup
Shade-Specific Makeup
Range Beauty is Dedicated to Creating Clean Products for POC
Cost-Conscious Clarifying Skincare
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
play_circle_filled Papaya Cleansing Balms
Papaya Cleansing Balms
Glow Recipe's Balm-to-Milky-Oil Formula Smoothes & Resurfaces
Video Shopping Platform Releases
Video Shopping Platform Releases
Google Released the Shoploop Platform with 90 Second Videos
Natural Afro-Specific Hair Products
Natural Afro-Specific Hair Products
Afrocenchix Emphasizes Natural and Nourishing Formulas
play_circle_filled Cooling Undereye Pens
Cooling Undereye Pens
Sisley Paris' Black Rose Eye Contour Fluid Boosts Microcirculation
Cold-Processed Organic Soaps
Cold-Processed Organic Soaps
Avril Organics' Body Soaps are Non-Toxic and Nourishing
Blue-Hued Detoxifying Masks
Blue-Hued Detoxifying Masks
Buttah's Charcoal Detox Mask Supports Melanin-Rich Skin Tones
Personalized Body Care Collections
Personalized Body Care Collections
Function of Beauty's Products Target Specific Skincare Needs
POC-Owned Beauty Brands
POC-Owned Beauty Brands
The Lip Bar Advocates for Inclusivity & Accessibility in the Beauty Space
Shea Butter-Infused Razors
Shea Butter-Infused Razors
The Schick Intuition Razor is Infused with Soothing Ingredients
Mushroom-Infused Hydrating Serums
Mushroom-Infused Hydrating Serums
This Hydrating Serum Has Four Types of Hyaluronic Acid
Plastic-Free Solid Body Scrubs
Plastic-Free Solid Body Scrubs
Lush's Scrubee is One of the Company's Cult-Classic Products
Sustainable Gender-Neutral Deodorants
Sustainable Gender-Neutral Deodorants
Hello's Naturally Friendly Deodorants are Suitable for All
Multi-Tasking Eye Creams
Multi-Tasking Eye Creams
as|if by Nassif Launches a New Lightweight and Soothing Formula
Soothing CBD Body Balms
Soothing CBD Body Balms
TheraOne Offers Pre- and Post-Workout Solutions Infused with CBD
Handmade Exfoliator Tools
Handmade Exfoliator Tools
Dehiya's Moroccan Beauty Tool is Made of Wool-Covered Clay
Day-to-Night Skincare Elixirs
Day-to-Night Skincare Elixirs
Scientia's Dawn and Dusk Elixirs Provide All-Day Skin Support
African Black Soap Deodorants
African Black Soap Deodorants
Nubian Heritage Applies African Black Soap to Deodorant
High-Performance Clean Skincare
High-Performance Clean Skincare
Nuda Est's Packaging Designs Take Inspiration from Japanese Design
Skin-Specific Cosmetic Brands
Skin-Specific Cosmetic Brands
IMAN Cosmetics Focuses on Women of Color with Its #Melaninarmy
Premium Shaving Skincare Collections
Premium Shaving Skincare Collections
Shea Moisture Has Luxurious and Multifunctional Properties
Afro-Specific Hair Products
Afro-Specific Hair Products
Dizziak Offers Style-Specific and Vegan Hair Products
Oil-Controlling African Soap Cleaners
Oil-Controlling African Soap Cleaners
This Shea Moisture Cleanser Clears and Balances Problem Skin