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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Social Recommendation

Apps are connecting consumers by allowing them to share recommendations

Trend - Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past.

Insight - In favor of the element of human touch, consumers are more likely to turn to traditional word of mouth recommendations over curated, artificial intelligent suggestions, or online reviews. Consumers are craving authentic, unbiased recommendations and are no longer naive to fake reviews and other marketing ploys. As a result, these consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provided streamlined solutions.
Workshop Question - How can your brand leverage the influence of friends and family to reach consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
42,762 Total Clicks
Date Range:
Mar 18 — Aug 20
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Foodie Social Network Apps
Foodie Social Network Apps
The 'Yumme' App Lets Users Share Their Favorite Restaurant Experiences
Foodie culture has many restaurant connoisseurs trying out new dining options on a regular basis, so the ‘Yumme’ app looks to help connect them with their friends and family to share... MORE
Social Recommendation Platforms
Social Recommendation Platforms
Bingie Emphasizes Word-of-mouth Recommendations for Movie & Shows
Bingie is a new social recommendation platform that helps family and friends discuss and share what to watch next and the app is officially available to download at the iOS App Store. The platform... MORE
Social Content Suggestion Apps
Social Content Suggestion Apps
The 'RaterFox' App Offers Content Recommendations from Real People
The ‘RaterFox’ app is a social platform for television show and movie enthusiasts to provide them with an outlet to share their love of specific titles to help others out in their quest... MORE
Friendly Recommendation Apps
Friendly Recommendation Apps
The 'Friendspire' App Helps Users Get Input from Friends on Topics
Many consumers rely on those closest to them for recommendations when it comes to media and more, which is exactly what the ‘Friendspire’ app aims to help streamline. The app works by... MORE
P2P Social Shopping Apps
P2P Social Shopping Apps
LetsBab Lets Consumers Share and Shop Brands Via Messenger
LetsBab is a new social shopping app that recently launched in the UK and US, giving consumers the power to share and shop brands via Messenger and social media. With LetsBab, users have the ability... MORE
Recommendation-Based Video Steaming Services
Recommendation-Based Video Steaming Services
HBO Launches Free 'Recommended By Humans' Tool
HBO, the American premium cable and satellite television network, recently announced the launch of its new, free streaming service—‘Recommended By Humans.’ The platform allows... MORE

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