Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Recommendation
Apps are connecting consumers by allowing them to share recommendations.
3.4
Trend score
Trend
What is the Social Recommendation trend?
Social Recommendation: Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past.
Insight
The consumer insight behind the Social Recommendation trend
In favor of the element of human touch, consumers are more likely to turn to traditional word of mouth recommendations over curated, artificial intelligent suggestions, or online reviews. Consumers are craving authentic, unbiased recommendations and are no longer naive to fake reviews and other marketing ploys. As a result, these consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provided streamlined solutions.
Trend themes
Themes within the Social Recommendation trend
Three behaviours holding the trend together01
Social Recommendation Platforms
Consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provide streamlined solutions.
02
Personalized Recommendation-Based Services
Consumers are demanding personalized, authentic recommendations and are no longer naive to fake reviews and other marketing ploys, emphasizing the use of word-of-mouth recommendations.
03
Social Network-Based Recommendation Apps
The trend of social network-based recommendations is on the rise, providing consumers with access to tastemakers who have a knack for finding quality content.
Industry implications
What the Social Recommendation trend means for industry
Where the trend changes the playbookFor
Social Media
Social media companies can leverage the trend of integrating social circle-based recommendations and personalized recommendations to boost user engagement and loyalty.
For
Entertainment
The entertainment industry has the opportunity to capitalize on the growing demand for personalized recommendations and streamline selection processes.
For
Retail
Retailers have the chance to create new revenue streams by allowing customers to earn a percentage of the sale of an item if their recommendation is used.
Workshop question
How can your brand leverage the influence of friends and family to reach consumers?
Trend signals
Trend signals for Social Recommendation
Trend score 3.4 out of 10, from popularity 62%, activity 30%, freshness 9%.
Popularity62%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Recommendation trend
5 featured examples from Mar 25, 2019 to Aug 26, 2020CategoryLife-Stages
Social Recommendation Platforms
Bingie Emphasizes Word-of-mouth Recommendations for Movie & Shows
Disruptive innovation opportunity: Integrate recommendation features into streaming services to enhance the user experience and provide personalized suggestions.
CategoryTech
Social Content Suggestion Apps
The 'RaterFox' App Offers Content Recommendations from Real People
Streaming services can benefit from implementing social suggestion features that provide users with personalized recommendations, encouraging them to consume more content.
CategorySocial Media
Friendly Recommendation Apps
The 'Friendspire' App Helps Users Get Input from Friends on Topics
The social media industry can capitalize on the trend of social recommendation apps by developing platforms that facilitate sharing and discovering quality content through friends…
CategorySocial Good
P2P Social Shopping Apps
LetsBab Lets Consumers Share and Shop Brands Via Messenger
LetsBab's social shopping app represents a disruptive innovation in the e-commerce industry, merging social platforms with online shopping.
CategoryBusiness
Recommendation-Based Video Steaming Services
HBO Launches Free 'Recommended By Humans' Tool
The rise of ad-supported streaming services can provide new opportunities for companies to enter the streaming industry, offering free content with advertisements.
