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Social Recommendation

Apps are connecting consumers by allowing them to share recommendations

Trend - Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past.

Insight - In favor of the element of human touch, consumers are more likely to turn to traditional word of mouth recommendations over curated, artificial intelligent suggestions, or online reviews. Consumers are craving authentic, unbiased recommendations and are no longer naive to fake reviews and other marketing ploys. As a result, these consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provided streamlined solutions.
Workshop Question - How can your brand leverage the influence of friends and family to reach consumers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
49,467 Total Clicks
Date Range:
Mar 19 — Aug 20
Trending:
Mild
Consumer Insight Topics:

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