Sephora Launched '#LASHSTORIES Love is Love' for Pride Month
Grace Mahas — June 13, 2019 — Social Good
References: sephorastands & sephora
To celebrate Pride this month, Sephora Collection launched the limited-edition #LASHSTORIES fake eyelashes. Sephora Collection was launched by the mega-beauty retailer to give consumers high-quality samples based on the brand's expertise.
Its new lashes are cruelty-free and the packaging features rainbow colors and hands shaping a heart. The slogan of the campaign is "Love is Love." The luscious lashes give wearers dramatic volume to create a "wow" factor. The lashes are made to be worn in conjunction with Sephora Collection's limited-edition #LIPSTORIES Pride, which features a red metallic finish. The pride-honoring collection is the perfect way to celebrate Pride and beyond.
For the month of June 2019, Sephora is donating $1 from each sale of its #LASHTORIES and #LIPSTORIES to support LGBTQ organizations.
Image Credit: Sephora Collection
Its new lashes are cruelty-free and the packaging features rainbow colors and hands shaping a heart. The slogan of the campaign is "Love is Love." The luscious lashes give wearers dramatic volume to create a "wow" factor. The lashes are made to be worn in conjunction with Sephora Collection's limited-edition #LIPSTORIES Pride, which features a red metallic finish. The pride-honoring collection is the perfect way to celebrate Pride and beyond.
For the month of June 2019, Sephora is donating $1 from each sale of its #LASHTORIES and #LIPSTORIES to support LGBTQ organizations.
Image Credit: Sephora Collection
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