The Knix Nudes collection spotlights the underwear brand's best-selling pieces in an expanded range of neutral shades. Featuring five nude shades, the collection includes the WingWoman Contour Bra, the brand's Leakproof Underwear and its Thigh Saver shapewear solution.
The collection's Knix Nudes Leakproof period-proof underwear is the first product of its kind on the market to be offered in an inclusive shade range. Additionally, each nude shade within the collection was inspired by the Knix community and was created with customer feedback in mind.
The brand's head designer collaborated with a diverse group of real women to create the Knix Nudes palette, aiming to pick shades to complement an array of skin tones. The brand's message has always been centered around inclusivity and diversity, making this expanded shade offering a natural next step for the company.
Key Themes Behind This Trend
- Inclusive Underwear
- Brands are creating underwear collections that are inclusive and cater to a diverse range of skin tones, resulting in disruptive innovation opportunities for the beauty and fashion industry to create products featuring more diverse options.
- Period-proof Underwear
- There is a growing demand for period-proof underwear that is available in diverse shades, presenting disruptive innovation opportunities for the feminine care industry to create more inclusive products.
- Customer-driven Design
- Brands are collaborating with their customer base to create inclusive design solutions for lingerie, leading to disruptive innovation opportunities for the retail and design industry to create products tailored towards customer preferences.
Where This Applies
- Beauty
- The beauty industry has the opportunity to create more diverse makeup and skincare products that cater to different skin tones through the growing demand for inclusive underwear collections.
- Fashion
- The fashion industry can take cues from the inclusive underwear trend by creating more diverse clothing collections that cater to a diverse range of skin tones.
- Feminine Care
- The feminine care industry can innovate with more inclusive and diverse period-proof underwear products, building upon the success of the Knix Nudes Leakproof line that comes in an inclusive shade range.
