Revlon 'Flesh' is launching as an all-new prestige makeup line with a focus on inclusivity. Flesh is set to introduce 12 different beauty products, from highlighters to blushes and lipsticks, as well as an expansive 40-shade foundation range.
Revlon’s Chief Creative Officer Linda Wells says that Flesh is "focused on the idea of flesh being all flesh colors—we’re redefining the notion of what flesh color really is and having it be inclusive on every level." Flesh is set to make its debut through Ulta Beauty, where it will be sold exclusively.
Over the past few years, there has been a great push for better representation and diversity in fashion and cosmetics. As such, brands are redefining nude and flesh tones by offering highly diverse lingerie collections, footwear, hosiery and more.
What's Driving This Trend
- Inclusive Cosmetics
- Opportunity for cosmetic companies to redefine and expand their shade ranges to cater to all skin colors.
- Diverse Representation
- Opportunity for brands to create more diverse product lines and marketing campaigns to better represent all people.
- Prestige Makeup Line
- Opportunity for new luxury makeup lines to enter the market with a focus on inclusivity and diversity.
Who This Affects Most
- Cosmetics
- Cosmetic companies can improve their inclusivity and innovation by expanding their shade ranges and catering to all skin colors.
- Fashion
- Fashion brands can create more diverse product lines and marketing campaigns to better represent all people.
- Retail
- Opportunity for new luxury makeup lines and cosmetic companies to enter the market and increase revenue through inclusivity and diversity.
