Category
Business
Assisted Conversion
Trend cluster
Category
Curbside
Consuming
Consumers are opting to buy online and pickup in-store.
3.0
Trend score
Trend
What is the Curbside Consuming trend?
Curbside Consuming: Amid the COVID-19 pandemic, curbside pickup became the standard way for shoppers to access goods without possible contamination. As the economy slowly re-opens, consumers are still leveraging this shopping option in lieu of browsing in-store or strictly online shopping.
Insight
The consumer insight behind the Curbside Consuming trend
The global shopping habits of consumers were forced to shift in light of the pandemic, and many of these habits are now in place for the long term. Specifically, delays and inefficiencies in delivery were prevalent amid the pandemic, prompting consumers to opt for local shopping when possible. New shopping options may entice consumers who may not be comfortable walking into the store to make purchases while also reducing foot traffic in stores.
Trend themes
Themes within the Curbside Consuming trend
Three behaviours holding the trend together01
Rise of Curbside Pickup
The COVID-19 pandemic has led to the rise of curbside or drive-up shopping options.
02
Increase in Local or Online Shopping
Delays and inefficiencies in delivery triggered by the pandemic has prompted consumers to opt for local shopping online.
03
Contactless Payment Options
Businesses have prioritized contactless payment options due to COVID-19.
Industry implications
What the Curbside Consuming trend means for industry
Where the trend changes the playbookFor
E-commerce
E-commerce businesses can incorporate curbside pickup and local shopping options to their model.
For
Retail
Retail stores can integrate curbside pickup and offer contactless payment options to improve customer convenience and safety.
For
Technology
Technology companies can develop tools such as web applications to help businesses integrate curbside pickup and local shopping options.
Workshop question
How can your brand leverage evolving shopping habits post-COVID?
Trend signals
Trend signals for Curbside Consuming
Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 9%.
Popularity41%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curbside Consuming trend
5 featured examples from Jul 8, 2020CategoryBusiness
Curbside Pickup Web Applications
The Kibo Cloud Commerce Company Can Help Launch Curbside Pickup
Disruptive Innovation Opportunity: Develop innovative curbside pickup solutions that transform the retail industry and cater to the growing demand for contactless shopping experie…
CategoryBusiness
Holiday-Rush Curbside Pickups
Macy's Will Use Curbside Pickup Capabilities for the Holiday Traffic
The retail industry can leverage curbside pickup capabilities to enhance customer convenience, reduce in-store congestion, and improve overall shopping experiences.
CategoryBusiness
Curbside Pickup Retail Trials
Under Armour Will Trial a Curbside Pickup Feature When It Opens
The retail industry can benefit from implementing curbside pickup and contactless payment options to adapt to changing consumer preferences.
CategoryBusiness
Online Grocery Pickup Services
Target Will Bring New Pickup Options to Hundreds of U.S. Stores
Various retail chains can adopt Target's online grocery pickup model to enhance their customer experience and compete in the growing online grocery market.
CategoryBusiness
Nationwide Curbside Retail Services
Sam's Club is Launching Curbside Pickup Across All U.S. Stores
Retail stores should prioritize implementing curbside pickup options to meet consumer demands and remain competitive in the industry.
