As more consumers seek to reduce their consumption of single-use plastics, many brands have launched new sustainable products such as the Ball's Aluminum Solo Cups. These infinitely recyclable cups are the perfect sustainable alternative to plastic beer pong cups and the brand believes the launch is a significant step towards sustainability as "75% of all the aluminum ever produced is still in use today," ensuring the material will not be sent to landfill.
While the product is slightly more expensive than the alternative, plastic version, Ball believes consumers will opt to purchase the sustainable option. “We think they’re willing to make that choice,” said John Hayes, chief executive officer of the Broomfield, Colorado-based company. “They know we’ve polluted our world and they want to do something about it.”
The Aluminum Solo Cups are available to purchase online and for $0.25 each.