Category
Lifestyle
Assisted Choices
Trend cluster
Category
Heirloom
Snacking
Brands are using heirloom ingredients to create better-for-you snacking options.
2.4
Trend score
Trend
What is the Heirloom Snacking trend?
Heirloom Snacking: Heirloom produce—or produce that hasn't been genetically modified or crossbred with any other varieties for several generations—offers an enriching flavor and nutrition profile. Snacking brands are embracing such ingredients in their products, ultimately diversifying the healthy options on the shelf.
Insight
The consumer insight behind the Heirloom Snacking trend
As a result of the contemporary movement for wellness in everyday lifestyles, conscientious consumers are placing emphasis on clean eating—both during main meals and when on-the-go. In this space, many are increasingly turning to traditional options, as they associate heritage with things like non-processed, nutritious, and local. When taking care of their daily bodily intake, individuals tend to feel happier, more energetic and even more productive.
Trend themes
Themes within the Heirloom Snacking trend
Three behaviours holding the trend together01
Heirloom Ingredients
Use of heirloom ingredients in snacks is a trend and it provides better taste and nutrition profile.
02
Clean Eating
Growing interest in clean and healthy eating has led brands to use non-processed, nutritious, and local ingredients.
03
Upcycling
Brands are using leftover ingredients to create new products and minimize waste in the food industry.
Industry implications
What the Heirloom Snacking trend means for industry
Where the trend changes the playbookFor
Snacking Industry
Heirloom ingredients and unique flavor combinations are disrupting the snacking industry.
For
Organic and Sustainable Food Industry
Brands with a commitment to clean, organic, and transparent food are disrupting the food industry.
For
Waste Management Industry
Creating new products from leftover ingredients and minimizing food waste can disrupt the waste management industry.
Workshop question
How can your brand increase its authenticity by appealing to heritage?
Trend signals
Trend signals for Heirloom Snacking
Trend score 2.4 out of 10, from popularity 36%, activity 28%, freshness 9%.
Popularity36%
Activity28%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Heirloom Snacking trend
4 featured examples from Mar 5, 2019 to Feb 26, 2020CategoryEco
Artisanal Upcycled Crackers
Pipcorn's Heirloom Snack Crackers are Made with Upcycled Corn Flour
Exploring ways to minimize food waste and create innovative products.
CategoryLifestyle
Petal-Infused Caramels
Little Apple Treat's Apple Cider Caramels Contain Rose Petals & Cacao Nibs
The use of unconventional ingredients in caramels presents an opportunity to innovate flavors and textures in the confectionery industry.
CategoryLifestyle
Free-From Sprouted Granolas
One Degree Organic Foods' Pumpkin Seed and Flax Granola is Gluten-Free
Granola manufacturers can leverage the rising demand for gluten-free options by diversifying their product lines and incorporating unique ingredients like heirloom Styrian Pumpkin…
CategoryLifestyle
Sesame Seed Wafer Cookies
Trader Joe's Benne Wafer Cookies are Made from Heirloom Sesame Seeds
The food and beverage industry can benefit from incorporating niche and unusual ingredients, like heirloom varieties or traditional ethnic foods.
