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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Finance Literacy

Financial literacy programs and apps target women and girls

Trend - Differences in investment and financial opportunities between men and women has only further entrenched the wealth gap, and although there's improvement in this space there are still inequalities that exist. One way that brands and institutions are fighting this is by promoting financial literacy and/or management via apps and programs that are targeted specifically to women and girls.

Insight - For many women, the wage gap as well as fewer job opportunities when compared to men has resulted in them putting off on investing. In addition to this, many women don't know how to get started, as financial literacy isn't prioritized in girls as they're growing up in the same way it is for boys. To counter this, people are increasingly focusing on prioritizing the financial literacy and management skills of women and girls in a way that's both inclusive and accessible.
Workshop Question - How is your brand effectively countering harmful disparities between groups of people?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
102,351 Total Clicks
Date Range:
Sep 18 — Aug 20
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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