For the 2020 season, Girl Scout is introducing a brand-new cookie called Girl Scout Lemon-Ups, which are crispy and shares inspiring messages from Girl Scout entrepreneurs. With these cookies, young girls are offered reminders like "I am a go-getter" and "I am an innovator," among others that celebrate the experience of being a Girl Scout. These new Lemon-Ups Girl Scout Cookies will be replacing the Savannah Smiles cookie.
These new cookies help to bring attention to the fact that the Girl Scout program is about much more than cookies, as young girls have the chance to build their own cookie business and pick up valuable leadership and financial literacy skills along the way. As GSUSA CEO Sylvia Acevedo puts it, "When you purchase cookies you are helping girls power their Girl Scout experience and you're supporting female entrepreneurs."
Image Credit: Girl Scout
Why This Trend Is Growing
- Empowering Female Entrepreneurship
- Develop female-oriented programs to boost entrepreneurship and leadership skills in young girls.
- Incorporating Positive Messaging
- Include positive messaging in popular products and services to spread inspiration and confidence.
- Crisp Cookie Innovation
- Innovate within a popular product by offering a new, crispy version with added features and benefits.
Industries Being Reshaped
- Food and Beverage
- Create new, innovative products with positive messaging to motivate and inspire consumers.
- Education and Training
- Develop specialized programs that empower young girls to become successful entrepreneurs and future leaders.
- Marketing and Advertising
- Emphasize positive messaging and empowerment in marketing campaigns to stand out from the competition.
