The Heineken Original Slim Cans are a new serving size being launched by Heineken USA that will offer consumers with an alternative way to enjoy the premium beer. The slim cans feature the same flavor that consumers have come to expect, but features a slender serving size that will replace the existing 12-ounce options presently on the market. The cans will be available in six-packs as well as 12-packs, 18-packs and 24-packs.
The Heineken Original Slim Cans are being launched by the brand starting in March in Florida with a nationwide launch presently being considered for 2022. The packaging update comes in response to the consumer perception of slim cans being premium, more modern and classy, according to the brand.