Jamie Proud of The Pound was named the winner of the inaugural Good Living Brewing Company Dry January Cocktail Competition, which challenged bars across England to create no- and low-alcohol cocktails. For the contest, bars were tasked with using at least 100 milliliters of Good Living Brewing’s 0.5% ABV Binary Botanical.
The creation that came out on top is Proud's Binary Reboot, which reinterprets the Bloody Mary with the low-alcohol product. The cocktail recipe also calls for tomato juice, asparagus and red onion syrup, rosemary and thyme salt, Tabasco and Seedlip Spiced, plus a few other flavorful additions.
As Proud describes, "I believe, as the days go by more people want no/low alcohol drinks. and on our next menu we are looking to have more options for that reason.”
Image Credit: Binary Botanical
Key Themes Behind This Trend
- Low-alcohol Cocktails
- Opportunity to capitalize on the growing demand for no/low alcohol drinks by offering a variety of low-alcohol cocktail options.
- Dry January Competitions
- Opportunity to participate in dry January competitions and showcase creative no/low alcohol cocktail recipes.
- Alternative Ingredients
- Opportunity to experiment with alternative ingredients to create unique and flavorful low-alcohol cocktails.
Where This Applies
- Beverage Industry
- Opportunity for bars and breweries to expand their offerings with a range of low-alcohol cocktail options.
- Hospitality Industry
- Opportunity for hotels, restaurants, and bars to cater to the increasing demand for no/low alcohol drinks and attract health-conscious consumers.
- Alcohol-free Beverage Industry
- Opportunity for companies specializing in alcohol-free beverages to develop innovative products and flavors specifically for the low-alcohol cocktail market.
