Cosmetic products are adapted with serum-like formulations
Trend - Makeup items are coming in serum-based formulas to enhance both the appearance of the face, as well as the benefits the products are intended to have. These cosmetic serum hybrids include everything from liquid blush to highlighting pens.
Insight - When it comes to personal care, many consumers opt for streamlined routines that offer them maximum benefits with minimal effort. These individuals turn to hybrid products that ensure their routine remains simple and efficient--all for the purpose of saving time as they go about their busy lives.
Insight - When it comes to personal care, many consumers opt for streamlined routines that offer them maximum benefits with minimal effort. These individuals turn to hybrid products that ensure their routine remains simple and efficient--all for the purpose of saving time as they go about their busy lives.
Workshop Question - How is your brand prioritizing consumers who want to streamline their routines?
Trend Themes
1. Serum-based Formulas - Serum-based cosmetic formulas offer streamlined and efficient personal care routines that provide maximum benefits with minimal effort.
2. Hybrid Products - Hybrid products that combine makeup and skincare provide consumers with lasting, skin-perfecting benefits they are increasingly looking for in their cosmetics.
3. Makeup with Skincare Benefits - Makeup and skincare hybrids are increasingly popular due to their time-saving, simplicity, and the level of support offered in caring for skin health.
Industry Implications
1. Cosmetics - As stores stock hybrid products that combine makeup and skincare, cosmetic companies will have to focus on developing advanced formulations that offer multiple benefits to consumers.
2. Personal Care - As consumers seek to simplify their personal care routines and maximize benefits with minimal effort, companies in the personal care industry can innovate and create hybrid products that offer streamlined routines.
3. Skincare - As makeup products with skincare benefits become increasingly popular, skincare companies have an opportunity to integrate makeup benefits that will complement their existing skincare lines.
