Physicians Formula is expanding upon its range of powdered blush products with an innovative new liquid blush that's branded as an elixir. The Organic Wear Dewy Blush Elixir is part cosmetic and part skincare product, as it applies rosy color to the cheeks, all the while nourishing and hydrating the skin with aloe water, jojoba oil and superfruit ingredients. Like many serums and liquid skincare products, the blush is sold in packaging with a pump dispenser for easy application.
The liquid blush from Physicians Formula will be of value to consumers who are looking for a healthy and natural look that supports the appearance of a radiant, lit-from-within glow. From their cosmetics, consumers are increasingly looking for lasting, skin-perfecting benefits.