London's Portobello Road Gin created Temperance as a low-ABV spirit to capture the taste and texture of gin for those who are looking for a moderated drinking experience. The 4.2% ABV spirit specifically caters to adults who are looking to mindfully participate in drinking rituals without sacrificing familiar experiences or flavor.
Notably, Portobello Road Gin's Temperance is made with the same nine botanicals as the brand's London Dry and Navy Strength products. In all, the formula is made with mineral-rich botanical hydrosols and a few secret ingredients in a bespoke process.
Temperance has the potential to be used as an alternative to gin or vodka in a range of mixed drinks or low-alcohol cocktails, and can be simply served with tonic water and a slice of citrus.
Why This Trend Is Growing
- Low-alcohol Spirits
- Opportunity for creating low-alcohol versions of popular spirits to cater to consumers seeking moderated drinking experiences.
- Mindful Drinking
- Potential for developing beverages that allow adults to participate in drinking rituals without sacrificing flavor or familiar experiences.
- Alternative Cocktail Ingredients
- Disruptive innovation opportunity in creating new mixed drinks and low-alcohol cocktails using low-ABV spirits as substitutes for traditional spirits.
Industries Being Reshaped
- Gin Distilleries
- Gin producers can explore the market for low-alcohol gin spirits to attract health-conscious consumers.
- Craft Cocktail Bars
- Opportunity for craft cocktail bars to incorporate low-ABV spirits, like Portobello Road Gin's Temperance, into their drink menus to offer unique and mindful drinking experiences for patrons.
- Alcohol Beverage Manufacturers
- Manufacturers can tap into the trend of low-alcohol spirits to develop new product lines that cater to consumers seeking alternatives to traditional high-ABV beverages.
