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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Home Professional

Brands are launching comfort-focused and performance-driven home attire

Trend - Brands are debuting comfortable fashion items, designed to support consumers when they are at home. The silhouettes are not only packed with performance-driven features—from quick-drying fabrics to flexible constructions—but they are also made to be stylish.

Insight - The balance between aesthetics and functionality is a driving force of consumer purchasing decisions and individuals who are embracing the work-from-home lifestyle, or those who generally prefer to spend more time indoors, are creating a demand for comfortable and stylish products. When these needs are met, consumers feel better supported in the home environment, allowing them to concentrate better on tasks or be more relaxed—which is especially important to those spending increased amounts of time indoors.
Workshop Question - How might your brand increase consumer comfort?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
111,098 Total Clicks
Date Range:
Feb 19 — Aug 20
Trending:
This Quarter and Warm

Featured Examples

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