With many professionals being asked to work from home due to the COVID-19 pandemic, intimate brand Wacoal's series of Ultimate Comfort undergarments will provide women with the support and flexibility they need for all-day comfort.
The Ultimate Comfort series includes the B-Smooth Wire Free Bralette and the Future Foundation Ultra Soft Bralette that were both designed to gently support you while you sleep. The Flawless Comfort Wire Free Bra is the perfect FaceTime bra while the Comfort Intended Underwire Bra and the Perfect Primer Full Figure Underwire Bra is suited to virtual work meetings. Lastly, for your virtual at-home workout needs, the Sport Underwire Bra will keep you snug and secure the entire workout.
Image Credit: Wacoal
Why This Trend Is Growing
- Remote Work Intimates
- Opportunity for creating undergarments that provide support and comfort for professionals working from home.
- Virtual Meeting Bras
- Disruptive innovation opportunity to design bras specifically suited for virtual work meetings.
- At-home Workout Bras
- Opportunity to develop sports bras that offer both support and comfort for virtual at-home workouts.
Industries Being Reshaped
- Intimate Apparel
- Disruptive innovation opportunity in the intimate apparel industry to cater to the needs of remote workers.
- Fashion Technology
- Industry poised for disruptive innovation in creating technologically advanced undergarments for virtual meetings and workouts.
- Fitness and Activewear
- Opportunity for disruptive innovation in the fitness and activewear industry by developing specialized workout bras for virtual at-home workouts.
