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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Serum Cleanser

Facial cleansers are formulated with ingredients common in serums

Trend - Despite only being on the skin for a brief amount of time, facial cleansing products are being adapted with active ingredients that are commonly found in targeted serums. Creating serum-like formulas and consistencies boosts the perceived efficacy of these products.

Insight - When it comes to skincare, consumers are increasingly researching and seeking out specific ingredients, rather than simply trusting the promises made on cosmetic labels. This more thorough and well-rounded approach to personal care has made it so that customers expect quality and target ingredients in all the products they purchase as part of their self-care routines.
Workshop Question - How is your brand adapting to the needs of the more informed consumer?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
20,090 Total Clicks
Date Range:
Feb 20 — Aug 20
Trending:
This Quarter and Untested
Consumer Insight Topics:

Featured Examples

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