Facial cleansers are formulated with ingredients common in serums
Trend - Despite only being on the skin for a brief amount of time, facial cleansing products are being adapted with active ingredients that are commonly found in targeted serums. Creating serum-like formulas and consistencies boosts the perceived efficacy of these products.
Insight - When it comes to skincare, consumers are increasingly researching and seeking out specific ingredients, rather than simply trusting the promises made on cosmetic labels. This more thorough and well-rounded approach to personal care has made it so that customers expect quality and target ingredients in all the products they purchase as part of their self-care routines.
Insight - When it comes to skincare, consumers are increasingly researching and seeking out specific ingredients, rather than simply trusting the promises made on cosmetic labels. This more thorough and well-rounded approach to personal care has made it so that customers expect quality and target ingredients in all the products they purchase as part of their self-care routines.
Workshop Question - How is your brand adapting to the needs of the more informed consumer?
Trend Themes
1. Targeted Ingredients - Consumers expect quality and target ingredients in all the products they purchase as part of their self-care routines.
2. Natural Ingredients - A variety of skin-balancing products powered by natural ingredients are emerging, especially as the skin's pH can be disrupted by lifestyle and environmental factors.
3. Multi-functional Products - Multi-functional products, such as the NUORI VITAL UNIFIER, that offer more than one benefit are becoming increasingly popular in the skincare industry.
Industry Implications
1. Skincare - Skincare companies can leverage targeted and natural ingredients in their products to appeal to consumers' desire for quality and effective self-care products.
2. Makeup - With multi-functional products being popular, makeup companies can create products that offer additional skincare benefits, such as the ability to refresh and hydrate the skin.
3. Beverage - The booming alternative milk industry can serve as inspiration for skincare companies to incorporate alternative milk ingredients, such as argan milk, in milky cleansers.
