Consumers are opting to travel via camper vans amid COVID-19
Trend - In the wake of the pandemic, consumers are eager to travel after stricter lockdown restrictions are slowly lifted. Roadtrips using vans and campers have become increasingly popular since consumers can limit their exposure to the virus while still being able to travel and see new sights.
Insight - The COVID-19 pandemic put many consumers' travel plans on hold thanks to government-sanctioned travel restrictions. As the economy slowly reopens, many consumers, particularly Millennials who value experiences over material goods, are looking to finally experience memorable adventures but are still hesitant to travel commercially for fear of being exposed to the virus.
Insight - The COVID-19 pandemic put many consumers' travel plans on hold thanks to government-sanctioned travel restrictions. As the economy slowly reopens, many consumers, particularly Millennials who value experiences over material goods, are looking to finally experience memorable adventures but are still hesitant to travel commercially for fear of being exposed to the virus.
Workshop Question - How can your brand reach consumers looking to travel safely amid COVID-19?
Trend Themes
1. Rise of the Road Trip - The pandemic has turned the attention of travelers to road trips and van life for safer, socially-distanced travel experiences.
2. Social Media Contests and Promotions - Businesses are using social media to reach out to potential customers with giveaways and photo contests.
3. Interest in National Parks and Outdoor Life - Individuals and businesses are highlighting the allure of nature, the great outdoors, and national parks to travelers.
Industry Implications
1. Tourism and Travel - The tourism industry must build travel packages and experiences that cater to the new post-COVID preferences and lifestyles of consumers.
2. Consumer Goods - Manufacturers who focus on outdoor gear and travel equipment, including RVs, campers and travel accessories are poised for growth.
3. Food and Beverage - Restaurants, bars and consumer goods related to food and beverage can leverage promotion and partnerships with businesses, in order to reach travelers and others isolated at home.
5 Featured, 42 Examples:
186,933 Total Clicks
Date Range:
Jul 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
