Consumers are staying close to home when planning trips
Trend - Amid the COVID-19 pandemic, consumers are flocking to local tourist attractions as a way to enjoy the landscape in their own country. These include everything from drive-in music festivals to local tours and hotel visits.
Insight - With social distancing measures still being recommended by healthcare professionals, and enforced in many countries, consumers are unable to travel in the way they could pre-pandemic. The pursuit of fun has prompted many consumers to explore local attractions and take leisure trips as a way to elevate boredom and safely enjoy time with family and friends.
Insight - With social distancing measures still being recommended by healthcare professionals, and enforced in many countries, consumers are unable to travel in the way they could pre-pandemic. The pursuit of fun has prompted many consumers to explore local attractions and take leisure trips as a way to elevate boredom and safely enjoy time with family and friends.
Workshop Question - How can your brand engage local consumers in a new way amid current restrictions?
Trend Themes
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Hyper-localized Tourism — Consumers are exploring local tourist attractions amid pandemic restrictions.
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Safety-focused Venue Design — Designing spaces with a focus on safety and social distancing measures in a post-COVID world.
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Virtual and Interactive Museum Experiences — Creating digital experiences to bring museums to audiences in a safe and engaging way.
Industry Implications
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Tourism — Creating new hyper-local travel opportunities and packages.
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Hospitality — Designing safety-focused venues that offer unique experiences.
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Cultural Institutions — Exploring virtual and interactive options to remain accessible and engaged.
