Brands are drawing inspiration from traditional Tahitian haircare practices
Trend - Soaking Tahitian gardenia petals in coconut oil is what creates Monoï oil, which has been used to treat hair and skin among French Polynesians for centuries. Many brands across the globe have been influenced by this nourishing treatment and add Monoï oil into haircare formulas.
Insight - Wellness-minded consumers are increasingly becoming more informed about the ingredients that go into their self-care routines. They are more conscious of products' formulas, avoiding those with harsher ingredients. They tend to favor more natural ingredients as they're more aligned with wellness practices and free of perceived harsh chemicals.
Insight - Wellness-minded consumers are increasingly becoming more informed about the ingredients that go into their self-care routines. They are more conscious of products' formulas, avoiding those with harsher ingredients. They tend to favor more natural ingredients as they're more aligned with wellness practices and free of perceived harsh chemicals.
Workshop Question - How can your company enhance existing products with inspiration from global influences?
Trend Themes
-
Natural Ingredient Haircare — Consumers are increasingly conscious of natural ingredients in haircare and actively seek out products for overall hair health and softness.
-
Tahitian Monoi Oil — The use of Tahitian Monoi oil in haircare formulas has gained popularity due to its nourishing properties that promote healthy hair and natural shine.
-
Nourishing Plant Milk — Blending plant milks in hair products makes for a nourishing formula that is beneficial for hair health and added softness and shine.
Industry Implications
-
Beauty and Personal Care — Beauty and Personal Care industry professionals can take environmental and ethical trends to heart and embrace using more plant-based products as consumers become more ingredient-conscious.
-
Natural Hair Product Providers — Entrepreneurs in the natural haircare industry can explore the use of exotic natural but ethical ingredients like Tahitian Monoi oil that appeal to the environmentally conscious consumer.
-
Sustainable Packaging Industry — Sustainable packaging manufacturers can capitalize on the growing preference among consumers for eco-friendly packaging materials when choosing materials for personal care products.
