Category
Lifestyle
Assisted Choices
Trend cluster
Category
Healthy
Mix
Baking mixes are based in healthy ingredients that avoid the use of flour.
2.7
Trend score
Trend
What is the Healthy Mix trend?
Healthy Mix: When it comes to pre-made baking mixes, ingredients that are high in carbs are relatively common. This is changing as emerging brands in this space aim to adapt to people's healthier lifestyles with alternative options--with products based in everything from quinoa to chickpeas.
Insight
The consumer insight behind the Healthy Mix trend
The alternative ingredient market is increasingly popular among consumers, who don't just expect alternatives in the healthy foods and beverages they consume--but in the indulgent ones as well. Being able to indulge without having to compromise on the foods they want to eat to maintain their health is key to health-conscious consumers, and brands are increasingly meeting that demand.
Trend themes
Themes within the Healthy Mix trend
Three behaviours holding the trend together01
Healthy Alternative Baking Mixes
The rising popularity of alternative ingredients is increasing with consumers who don't just expect healthy food options but in the indulgent ones too.
02
Reduced Sugar Baking Mixes
Baking mixes with a reduced amount of sugar are gaining popularity because they enable people to indulge with less sugar without sacrificing taste.
03
Protein Cookie Baking Mixes
Protein cookie baking mixes are growing in popularity as they provide a better-for-you indulgence that appeals to active and outdoor enthusiasts.
Industry implications
What the Healthy Mix trend means for industry
Where the trend changes the playbookFor
Food and Beverages
The food and beverage industry can explore these trends by offering healthier alternatives, reduced sugar options and protein-based mix products.
For
Health and Wellness
The health and wellness industry can focus on these trends by promoting healthier options, reduced sugar consumption and protein-based indulgence products.
For
Packaged Goods
Innovative packaging ideas can target health conscious consumers interested in alternative ingredients, lower sugar options and protein-based treats.
Workshop question
How is your brand prioritizing health-conscious consumers?
Trend signals
Trend signals for Healthy Mix
Trend score 2.7 out of 10, from popularity 40%, activity 31%, freshness 10%.
Popularity40%
Activity31%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Healthy Mix trend
5 featured examples from Nov 25, 2019 to Nov 4, 2021CategoryEco
Insect Protein Baking Mixes
Cricket Bakery's Mixes Make Loaves, Banana Bread & Pancakes
Incorporating insect protein into baking mixes presents an innovative opportunity for the baking mixes industry to meet the evolving consumer preferences.
CategoryLifestyle
Almond Flour Baking Mixes
Blue Diamond's Minimal Ingredient Baking Mixes are Gluten-Free
Food manufacturers can create and market gluten-free baking mixes using alternative flours like almond, rice, or tapioca flour.
CategoryLifestyle
Chickpea-Based Cookie Mixes
The Amazing Chickpea Now Offers a Nut-Free Chickpea Butter Cookie Mix
Food companies have opportunities to create and market nut-free baking and spread options to cater to people with allergies.
CategoryMarketing
Low-Sugar Baking Mixes
Miss Jones Baking Co Reduced-Sugar Baking Mixes Come in Five Options
The baking mix industry can tap into the growing demand for healthier baking options and develop products using 100% whole grains and natural sweeteners.
CategoryLifestyle
Protein Cookie Baking Mixes
Sandbox Snack Co.'s Mixes are Gluten-Free and Easy to Make with Water
Sandbox Snack Co.'s protein cookie baking mixes presents a disruptive innovation opportunity for the baking mix industry with the addition of gluten-free, easy-to-make, and health…
