Nut-free baking just got a whole lot easier with the release of The Amazing Chickpea's new Chickpea Butter Cookie Mix and Chickpea Fudge Brownie Mix.
The Amazing Chickpea is a company that specializes in roasted chickpea flours and butters that taste just like peanuts, but are actually nut-free. The new Chickpea Butter Cookie Mix is a DIY cookie mix that comes together with the addition of just butter and water. After the mix has been baked, the result is soft, peanut butter-like cookies that are sure to please kids and adults alike. Similarly, the new Chickpea Fudge Brownie Mix comes in an easy-to-use pouch and requires only the addition of one egg, butter, and water. As the brand notes in a press release, "We think the flavors and textures of both of our new brands will hold up against any peanut butter cookies and fudge brownies you have ever eaten."
Image Credit: <i> The Amazing Chickpea.</i>
Why This Trend Is Growing
- Nut-free Baking
- The development of nut-free baking options is a trend, with opportunities for companies to create unique products that cater to people with allergies.
- Chickpea Butter
- The creation of chickpea butter as an alternative to nut-based spreads is a growing trend, with opportunities for companies to explore different flavor and product variations.
- DIY Baking Mixes
- The popularity of DIY baking mixes is increasing, with opportunities for companies to create convenient products that can be easily made at home.
Industries Being Reshaped
- Food Industry
- Food companies have opportunities to create and market nut-free baking and spread options to cater to people with allergies.
- Health Food Industry
- Companies focused on producing healthful, plant-based, and allergy-friendly food options can explore opportunities in chickpea-based products and baking mixes.
- Retail Industry
- With the rising popularity of DIY and home baking, there is an opportunity for retailers to offer a wide range of baking mixes, especially those marketed as unique or allergy-friendly.
