The Sweetgreen app was created by the popular health food chain to provide its consumers with a more convenient avenue for getting their takeout.
With Millennials and Gen Zers making up the majority of the Instagram-savvy chain's consumers, the introduction of the app is eagerly welcomed. Like other apps from Ritual, McDonald's and Starbucks, the Sweetgreen app allows users to place their order ahead of time, so that they can can skip the line and pick up their food without having to wait. Apart from being more convenient, the app allows users to earn points so that they can save money over time as well.
With Gen Zers tending to value takeout over dine-in experiences, as well as affordability, the Sweetgreen app provides them with a helpful solution that suits their needs.