The Sweetgreen macro tracking tool has been developed by the fast casual restaurant brand as a solution for nutrition-minded consumers to make it easier for them to track their intake. The tool is built into the brand's app and website, and will enable users to track the protein, carbs, fat and calories in a meal as they create it for takeout or delivery. The tool responds to the increased popularity of protein amongst active consumers and wellness enthusiasts alike, and will help them to create a meal that better suits their nutritional preferences.
Chief Technology Officer Wouleta Ayele spoke on the Sweetgreen macro tracking tool saying, "At Sweetgreen, we’re always looking for ways to use technology to support personalization and to better serve our customers. The new macro tracking tool is designed to give guests more transparency and control, helping them make choices that fit their goals and enhance their everyday lives.”
