KFC is Embracing the Zero Waste Movement with Edible Wrappers
Laura McQuarrie — July 11, 2018 — Eco
References: kfc.cn & thedieline
Across cafes, supermarkets and fast food restaurants around the world there is currently a push for companies to minimize waste by doing away with straws and single-use plastic bags—and KFC in China is now doing its part by offering entirely edible wrappers.
KFC's edible wrappers boast bold designs in red, black and white color schemes, along with different sayings. The unconventional food wrapper was created to pair with KFC's bunless Double Down sandwich, which features two pieces of fried chicken in place of bread. As this sandwich can be messy to eat on the go, the wrapper printed with edible ink helps to keep everything neatly contained.
KFC has previously introduced a number of offbeat edible creations, including everything from chicken-flavored nail polish to beverage cups made out of biscuits.
KFC's edible wrappers boast bold designs in red, black and white color schemes, along with different sayings. The unconventional food wrapper was created to pair with KFC's bunless Double Down sandwich, which features two pieces of fried chicken in place of bread. As this sandwich can be messy to eat on the go, the wrapper printed with edible ink helps to keep everything neatly contained.
KFC has previously introduced a number of offbeat edible creations, including everything from chicken-flavored nail polish to beverage cups made out of biscuits.
Trend Themes
1. Zero Waste Movement - The push for companies to minimize waste creates opportunities for innovative, edible packaging solutions.
2. Edible Ink - The use of edible ink in food packaging opens up possibilities for interactive and creative designs.
3. Unconventional Food Wrappers - The development of edible wrappers provides a disruptive alternative to traditional packaging methods.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore edible packaging options to reduce waste and enhance customer experience.
2. Fast Food - Fast food chains can embrace edible wrappers to offer unique and convenient packaging solutions for messy menu items.
3. Printing and Packaging - Printing and packaging companies can innovate by incorporating edible ink into their product offerings, catering to sustainable packaging trends.
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