In an effort to support Lent, the six-week period leading up to Easter where individuals opt to fast on meat and other goods, Red Lobsters launched various "seafood solutions" that will be available in-restaurant and at-home.
As part of Red Lobster’s Daily Deals, the brand launched 'Fish Fry Friday' which includes hand-battered, wild-caught cod served with fries and coleslaw – priced at only $11.99. Fans can get their hands on these delicious offerings in-restaurants, take-out dinners, or through the brand's touchless delivery system.
For guests who prefer to cook themselves, Red Lobster offers a Fish Fry Mix that's complete with "all the flavors and spices you know and love, for perfectly breading seafood at-home." Fans can purchase the delicious offering at grocery stores nationwide and online.
What Makes This Trend Stand Out
- Seafood Solutions
- The seafood industry has an opportunity to innovate by creating more meal options specifically for Lent.
- Daily Deals
- Businesses can explore daily deals and promotions to attract customers during Lent and other religious holidays.
- Touchless Delivery
- The food delivery industry can expand touchless delivery options to better serve customers during the pandemic and beyond.
Sectors Adopting This
- Seafood
- Seafood companies can increase market share during Lent by offering innovative, easy-to-prepare seafood products for the home cook.
- Restaurant
- Restaurants can create Lent-specific menu offerings and launch daily deals and promotions to attract customers during the six-week period.
- Food Delivery
- Food delivery companies can expand touchless delivery options to better serve customers during the pandemic and beyond.
