Category
Lifestyle
Assisted Choices
Trend cluster
Category
Farm
Wearable
Tech brands are boasting wearables that track the behavior and health of cows.
2.6
Trend score
Trend
What is the Farm Wearable trend?
Farm Wearable: Brands who are offering high-tech wearables for livestock—in particular, cows—are gaining traction in the AgTech space by marketing affordable digital solutions. These gadgets promise to optimize profits and improve health and wellness in cattle by monitoring the animal's behavior and offering actionable insights.
Insight
The consumer insight behind the Farm Wearable trend
Concerns about animal welfare and food safety have intensified for modern consumers in recent years, and these factors are driving their purchasing decisions. This creates an increased demand for the humane treatment of animals in the agriculture sector—from their nutrition to their overall health. As consumers seek to gain peace of mind, they turn to technology as digital solutions offer seamless benefits to animals.
Trend themes
Themes within the Farm Wearable trend
Three behaviours holding the trend together01
High-Tech Livestock Wearables
Tech brands are offering more affordable and practical wearables for cows that can optimize profits and improve health and wellness in livestock.
02
Data-Driven Animal Health Monitoring
Using wearable technologies, farmers can monitor the health, behavior and fertility of livestock 24/7 to provide early disease detection and prevent illnesses through early intervention.
03
Responsive Livestock Management
Livestock wearables provide animal welfare insights that help farmers make data-driven decisions to improve herd health and productivity.
Industry implications
What the Farm Wearable trend means for industry
Where the trend changes the playbookFor
Agriculture
Farmers can use high-tech wearables to automate the livestock management process and improve the productivity and efficiency of their operations.
For
Consumer Goods
As consumers become increasingly concerned with animal welfare and food safety, wearable technologies for cows offer brands the opportunity to demonstrate their commitment to sustainable and humane farming practices.
For
Data Analytics
Wearable technologies allow farmers to collect real-time data, which can be analyzed and translated into actionable insights, improving livestock health and business revenue.
Workshop question
How might your business leverage technology to win consumer trust?
Trend signals
Trend signals for Farm Wearable
Trend score 2.6 out of 10, from popularity 36%, activity 33%, freshness 9%.
Popularity36%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Farm Wearable trend
4 featured examples from Aug 19, 2020CategoryTech
Cow-Optimized Wearable Collars
The Cowlar Seeks to Help Farmers Streamline Their Dairy Business
Creating and implementing technology for farmers to improve efficiency, reduce costs and maximize profits.
CategoryTech
Behavior-Tracking Cow Collars
Lely's Robotic Milking System Tracks Internal and External Behavior
The agriculture industry can utilize wearable technology to track behavior, improve animal care, and reduce staffing requirements for increased efficiency.
CategoryTech
Cow Heat Trackers
Moocall Sends You a Text When Your Cow Enters a Standing Heat
Animal health tech industry could integrate IoT devices to provide cow heat monitoring and other herd management solutions that improve livestock health and productivity.
CategoryTech
Cow-Targeted Ear Sensors
Cow Manager's Ear Sensor for Cows Tracks Herd Fertility and Health
Disruptive innovation opportunity: Utilize sensor technology and data analytics to enhance agricultural practices and improve efficiency.
