Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mask
Encasing
Companies are designing face mask storage compartments for hygienic purposes.
5.4
Trend score
Trend
What is the Mask Encasing trend?
Mask Encasing: The COVID-19 pandemic resulted in a high demand for face masks that prevent people from spreading the virus to others. In response to this rising need, brands are creating products that keep these face masks clean with dehumidifying and deodorizing storage designs.
Insight
The consumer insight behind the Mask Encasing trend
As restrictions begin to lift and consumers start to ease back into their routines, they're still encouraged and in many countries, mandated to maintain social distancing rules. To ensure that they stay protected from any exposure, and that they're doing their part to limit exposing others, consumers turn to brands that help this process along.
Trend themes
Themes within the Mask Encasing trend
Three behaviours holding the trend together01
Hygienic Face Mask Storage
Brands are designing products to keep face masks clean through storage with dehumidifying and deodorizing designs.
02
Multifunctional Face Mask Devices
There is a new trend in devices that combine UV sanitation and storage for portable and hygienic face mask use.
03
Fashionable Face Mask Pouches
There is a growing trend in the production of fashionable and portable pouches specifically designed to hold multiple clean masks.
Industry implications
What the Mask Encasing trend means for industry
Where the trend changes the playbookFor
Personal Protective Equipment (PPE) Industry
The PPE industry should consider specializing in multifunctional PPE products with sanitizing and storage functions for enhanced protection.
For
Fashion Industry
The fashion industry should concentrate on designing fashionable and portable pouches for face masks that cater to the needs of individual consumers.
For
Travel Industry
The travel industry should explore opportunities in providing hygienic face mask storage solutions for travelers to comply with social distancing rules.
Workshop question
How is your company helping consumers safely adapt to the world as restrictions slowly lift?
Trend signals
Trend signals for Mask Encasing
Trend score 5.4 out of 10, from popularity 79%, activity 74%, freshness 9%.
Popularity79%
Activity74%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mask Encasing trend
4 featured examples from Aug 19, 2020CategoryLifestyle
Face Mask Storage Cases
FACE MASK Offers Encasings to Protect Face Masks When it is Not Being Worn
Disruptive innovation opportunity: Introduce new solutions within the healthcare supplies industry by designing and manufacturing specialized mask storage products for healthcare…
CategoryTech
Face Mask-Disinfecting Devices
The 'SaniCase' Keeps Face Coverings Clean and Sanitizer on Hand
The 'SaniCase' represents a disruptive innovation opportunity within the consumer electronics industry, with potential for similar multifunctional devices designed for active life…
CategoryLifestyle
Deodorizing Face Mask Holders
NUNUBEBE's Keep Face Masks Free of any Humidity or Odor
Innovative designs and technologies can be introduced in medical supplies, including new packaging solutions to improve their durability and hygiene.
CategoryLifestyle
Lightweight Mask-Encased Pouches
caraa's Mask Pouches are Stylish and Keep Masks Protected
Expanding product lines to include mask pouches that are fashionable, comfortable, and practical for everyday use.
