The Sour Patch Kids Watermelon Jelly Beans are Arriving for Easter
Michael Hemsworth — February 26, 2021 — Marketing
References: mondelezinternational & foodbev
The Sour Patch Kids Watermelon Jelly Beans are a new product being launched by Mondelēz International just in time for Easter to offer consumers with an alternative option to enjoy during the springtime holiday. The candies come in 13-ounce bags and features a soft texture that is perfectly chewy with an unexpected flavor experience to boot. This includes having a sour watermelon flavor that will turn sweet, which calls to mind the brand's original sour candy.
The Sour Patch Kids Watermelon Jelly Beans are priced at $3 per pack and also feature a pastel color scheme with beans in pink and light green colors. This makes them a distinctly seasonally appropriate option for consumers to pick up this spring.
The Sour Patch Kids Watermelon Jelly Beans are priced at $3 per pack and also feature a pastel color scheme with beans in pink and light green colors. This makes them a distinctly seasonally appropriate option for consumers to pick up this spring.
Trend Themes
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Seasonal Jellybean Flavors — There is an opportunity to create more seasonal and holiday-themed jellybean flavors to keep up with demand for unique seasonal candy offerings
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Flavor-changing Candy — Innovative flavor-changing candy has the potential to attract consumers who seek novelty and unique flavor experiences
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Plant-based Candy — Developing plant-based jellybeans and other types of candy offers a new market opportunity for environmentally-conscious consumers seeking more sustainable confectionery options
Industry Implications
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Confectionery Industry — The confectionery industry can capitalize on the demand for unique and novel seasonal candy offerings by creating more seasonal and holiday-themed jellybean flavors
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Candy Retailers — Candy retailers can leverage the popularity of novel flavor experiences to attract new customers who seek unique confectionery options
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Plant-based Food Industry — The plant-based food industry can expand its market by developing more sustainable and plant-based candy options to satisfy consumer demand for environmentally-friendly confectionery products
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