Burger King Has a New 'Chicken de Ugly' Burger in Japan
Katherine Pendrill — November 13, 2020 — Lifestyle
Just when you thought the chicken sandwich wars couldn't possibly get any uglier, Burger King has debuted a new Chicken de Ugly burger in Japan.
Just as the name suggests, the new Chicken de Ugly burger is big on flavor, but not big on aesthetics. The new dish features a crispy-fried chicken patty paired with smoky bacon strips, lettuce, pickles, and mayo. All the ingredients are sandwiched between a pair of buns that have four kinds of cheese baked onto: Gouda, Egmont, mozzarella, and cheddar. The baked-in cheeses give the buns several yellow lumps and bumps, which is the reason for the "ugly" moniker.
The new Chicken de Ugly Burger joins several other unappealing creations, including the Chili Ugly Beef Burger and Cheese Ugly Beef Burger.
Image Credit: Burger King Japan
Just as the name suggests, the new Chicken de Ugly burger is big on flavor, but not big on aesthetics. The new dish features a crispy-fried chicken patty paired with smoky bacon strips, lettuce, pickles, and mayo. All the ingredients are sandwiched between a pair of buns that have four kinds of cheese baked onto: Gouda, Egmont, mozzarella, and cheddar. The baked-in cheeses give the buns several yellow lumps and bumps, which is the reason for the "ugly" moniker.
The new Chicken de Ugly Burger joins several other unappealing creations, including the Chili Ugly Beef Burger and Cheese Ugly Beef Burger.
Image Credit: Burger King Japan
Trend Themes
1. Ugly Food Trend - There is a growing trend towards unconventionally designed food products, ignoring the traditional appeal and reshaping the norms of the food industry.
2. Flavor Over Appearance - The flavor over appearance trend is gaining momentum in the food industry, with more and more companies emphasizing taste rather than aesthetics.
3. Cheeseburger Innovation - As seen in the Chicken de Ugly Burger, there is an opportunity for innovation in the cheeseburger sector, including unique flavor combinations and unusual aesthetics.
Industry Implications
1. Fast Food - Fast food companies can capitalize on the trend of unconventionally designed food products, emphasizing distinct flavors and unique aesthetics that differentiate their products from competitors.
2. Food Innovation - The trend towards 'ugly' food products presents an opportunity for food innovators to create unique, flavorful food items that deviate from traditional appearance standards and challenge conventional norms.
3. Food Marketing - Food marketers can take advantage of the flavor over appearance trend by developing campaigns that highlight the taste and quality of their products, rather than putting emphasis on their appearance.
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