Gingerbread lovers won't have to wait for December to assemble an edible structure for a special occasion, as PEEPS created a Cookie Coop Kit to house its marshmallow chicks for Easter. The edible house contains all of the classic components of a gingerbread kit, including pre-baked sugar cookie wall panels and pre-mixed icing, which help to form the foundation for a structure that can be decorated as desired. Although assembling edible structures can sometimes be a frustrating task, these kits boast "link and lock" technology to make the Easter activity easy and fun for the whole family.
The Cookie Coop Kit fits right in with alternative gingerbread houses that are being created, such as cheese and charcuterie chalets, as well as haunted house kits for occasions outside of Christmas.
Why This Trend Is Growing
- Alternative Edible Structures
- PEEPS' Cookie Coop Kit for Easter and other alternative edible structures offer opportunities for disruptive innovation in holiday-themed food experiences.
- Link and Lock Technology for Assembly
- The use of link and lock technology in PEEPS' Cookie Coop Kit and other edible structure kits provides opportunities for innovation in improving the assembly process of food products.
- Expansion of Themed Edible Structures
- The expansion of themed edible structures beyond gingerbread houses, like with PEEPS' Cookie Coop Kit and other kits, presents opportunities for innovation in creating unique and memorable holiday food experiences.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of alternative edible structures and link and lock technology in order to create unique and fun holiday-themed food experiences.
- Retail
- Retail industries and supermarkets can benefit from offering alternative edible structures, such as PEEPS' Cookie Coop Kit, to increase holiday merchandise sales and provide unique holiday experiences for consumers.
- Hospitality and Events
- The hospitality and events industry can use alternative edible structures, like PEEPS' Cookie Coop Kit and other kits, to create memorable holiday-themed events and experiences for guests.
