Contemporary Korean-Style Delis

Soul Dining is a New Dining Concept in Australia's Surry Hills

Soul Dining is a new cafe and deli that opened up in Sydney, Australia -- specifically Surry Hills. The new concept is started by husband and wife Daero Lee and Illa Kim. The progressive space functions as a deli, a cafe, and a retail store, offering consumers the option to dine in or takeaway.

There is a broad range of dishes to choose from on the menu such as smashed avocado with kimchi, sourdough bread with soybean stew, Korean fried chicken spicy pork belly with a poached egg, and much more. A notable selection is the series of Soul bowls, which feature the aforementioned spicy pork belly, a galbi bowl, or a umamishroom bowl, amongst the options. The deli part of the space has a range of barbeque kits for those to enjoy at home.

Image Credit: Hospitality Magazine

New Korean-style Deli Concepts
There is an opportunity to develop and expand on the trend of contemporary Korean-style delis and cafes in other urban cities around the world.
Multi-functional Dining Spaces
There's potential for creating more multi-functional dining spaces where customers have the option to dine-in, takeaway, and purchase retail products.
Specialized Menu Items
There is an opportunity for delis and cafes to focus on specialty items such as the Soul bowls and barbeque kits.

Where This Applies

Food and Beverage Industry
There is potential for new entrants to the market while established businesses can create diversified product offerings.
Hospitality Industry
Hotels and accommodation venues could create partnerships and collaborations with delis and cafes for food and beverage facilities.
Retail Industry
Existing retail stores can create opportunities for food and beverage components for customers in-store.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 88%
Freshness 10%

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