Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Prosumer Prestige

Consumers go to great lengths to meet status-setting brand demands

Implications - Given the cultural shift that values experience over ownership, brands have begun to market products and services around exclusivity by asking consumers to "prove themselves" in some way. Often resulting in a memorable experience, this desire for brand-approved status showcases the consumer desire to cultivate communities around their interests, which is especially relevant to Millennials and even Gen Z. In addition to highlighting the ever-present pursuit of status regardless of what form it's in, this progression demonstrates that consumers are seeking a collaborative relationship with brands that allow them to contribute their own skills and expertise.
Workshop Question — How could posing a challenge to your consumer increase engagement?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
307,457 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
H&M Poland recently held an immersive marketing activation in the form of a fitness event that helped promote the brand’s new athletic wear collection. Held at a high school gymnasium in... MORE
Human Billboard Stunts
Human Billboard Stunts
London's 'Survival Billboard' is a Promotional Stunt for Tomb Raider
The ‘Survival Billboard’ is a sadistic marketing stunt for the new Tomb Raider video game. Eight participants have been chosen out of thousands of applicants to partake in a “... MORE
play_circle_filled Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
This gamified billboard created for Reebok displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes—only the fastest runner... MORE
Adventure Travel Brand Challenges
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
A new, exciting Red Bull challenge will have cans of the energy drink serving as currency. The travel competition will involve 10 teams from the UK and will kick off at starting points in five... MORE
play_circle_filled Passport-Locating Challenges
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
IKEA recently teamed up with Skype to launch the ‘Passport Challenge.’ With many people already turning to IKEA to meet their storage needs, this new campaign demonstrates just how... MORE
play_circle_filled DIY Streaming Service Switches
DIY Streaming Service Switches
The Netflix Switch Button Orders Food & Dims Lights for TV Watching
The Netflix TV streaming service created the Netflix Switch button, which aims to enhance each the consumer’s viewing experience. Pittsburgh-based agency Deeplocal created this button that... MORE

Related Trend Reports & Custom Market Research

Related Examples

Retail Kitchen Experiences
Retail Kitchen Experiences
IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
Branded Pop-Up Training Facilities
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Flatpack Housing Projects
Flatpack Housing Projects
This Portable Home Design Can be Put Togther Simply Using a Screwdriver
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Oversized Billiards Promotions
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
Luxury Car Digital Experiences
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
Auto Shop Workout Classes
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
Swedish Furniture Brand Exhibits
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
Outdoor Urban Gym Pop-Ups
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
In-Flight Streaming Launches
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
Aspirational Furniture Displays
Aspirational Furniture Displays
This Furniture Store Visual Merchandising Imagines a Lifestyle
play_circle_filled Comical Christmas Furniture Ads
Comical Christmas Furniture Ads
The IKEA Christmas Ad Shows How to Maximize the Holiday Season
Futuristic Decor Design Labs
Futuristic Decor Design Labs
The IKEA Space10 Explores Home Furnishings for the Future
Retailer Community Kitchens
Retailer Community Kitchens
Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
play_circle_filled Fantastical Furniture Ads
Fantastical Furniture Ads
IKEA Encourages Us to Harness Our Imaginations in 'Come Home to Play'
Golf-Inspired Liqueur Pop-Ups
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
play_circle_filled Recreated Video Game Pranks
Recreated Video Game Pranks
This 'Assassin’s Creed' Preview Event Was Turned into a Fight Club
Branded Smartphone Games
Branded Smartphone Games
This Free Video Game Cleverly Advertises Coors Light Beer
play_circle_filled Aspirational Video Game Ads
Aspirational Video Game Ads
This Call of Duty Black Ops 3 Ad Combines Action with Celebrities
Horror Film Video Games
Horror Film Video Games
The VR Paranormal Activity Video Game is Being Shown on the Big Screens
80s Film Cafes
80s Film Cafes
Pepsi Recreated an 80s Cafe Experience for Back to the Future Day
play_circle_filled Live Guitar Gaming Ads
Live Guitar Gaming Ads
The Guitar Hero Live Ad Features Lenny Kravitz & James Franco
play_circle_filled Lifelike Video Game Trailers
Lifelike Video Game Trailers
The New NBA 2K16 Trailer Gets Fans Pumped for the Upcoming Season
play_circle_filled Family-Bonding Food Commercials
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
Energizing Morning Parties
Energizing Morning Parties
Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
Barre Workout Promotions
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
Exclusive Gaming Incentives
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
Apocalyptic Taxi Promotions
Apocalyptic Taxi Promotions
This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Secretive Smart Billboards
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
Localized Fitness Campaigns
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
Branded Yoga Breaks
Branded Yoga Breaks
SXSW 2015 Goers Embrace Healthy Networking in Between Events
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
DIY Massage Candles
DIY Massage Candles
This Crafty Candle Works as Both a Skin Moisturizer and for Adding Ambiance
Mood-Setting Outdoor Lighting
Mood-Setting Outdoor Lighting
This Awesome Outdoor Lamp Collection is LED-powered and Whimsical
Gourmet Date Night Snacks
Gourmet Date Night Snacks
Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
play_circle_filled Gigantic Flip Flop Advertisements
Gigantic Flip Flop Advertisements
This Giant Billboard Delivers Its Message with a Real Kick
Cult Movie-Inspired Collections
Cult Movie-Inspired Collections
The Clueless Inspired Ashley Smith for RVCA Collection is Way Cool
play_circle_filled Insect-Killing Footwear Murals
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Ex-Governor Exploiting Billboards
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
play_circle_filled Ariel Weber, Trend Hunter (INTERVIEW)
Ariel Weber, Trend Hunter (INTERVIEW)
Weber Looks at Parisian Marionette Christmas Store Fronts
Winsome Waning Illuminators
Winsome Waning Illuminators
Night Light by Anil Ercan Simulates the Glowing Phases of the Moon
Belted Boot Accessories
Belted Boot Accessories
Blixen Creates Pieces to Enhance Your Already-Fashionable Footwear
play_circle_filled Complex Romantic Contraptions
Complex Romantic Contraptions
The Date Night Rube Does the Mood-Setting Work for You
Loving Liquor Flagons
Loving Liquor Flagons
The Heart Flask Will Set the Mood During Your Valentine's Day Date
Mood-Setting Lamps
Mood-Setting Lamps
The Screen Light Concept Changes Color to Create the Pefect Atmosphere
Mood-Setting Lamps
Mood-Setting Lamps
The Valo Ceramic Light Illuminates According to Situation
Red Light Restaurants
Red Light Restaurants
The Geisha House Opens in the OC