Inter-Active Play

High-tech toys help kids boost activity

Implications - Though technology is often faulted for being the reason why many children don't get enough exercise, activity-focused wearables and apps for kids are disrupting that assumption. By adding in a component of gamification related to physical activity, this approach to active play bridges the interactivity of technology with the importance of exercise.

Workshop Question - How can your brand utilize technology to showcase the importance of manual movement?
SCORE 6.3
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65,501 Total Clicks
Nov 15 - May 17
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Featured Examples
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