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Inter-Active Play

High-tech toys help kids boost activity

Implications - Though technology is often faulted for being the reason why many children don't get enough exercise, activity-focused wearables and apps for kids are disrupting that assumption. By adding in a component of gamification related to physical activity, this approach to active play bridges the interactivity of technology with the importance of exercise.

Workshop Question - How can your brand utilize technology to showcase the importance of manual movement?
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
65,501 Total Clicks
Nov 15 - May 17
Warm
LifestyleToysHealthLife-Stages
Featured Examples
Children's Stationary Bike Toys - Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
SCORE 6.7
Warm 4,569 Clicks Pub: Jan 4, 17
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Young children today are more connected to electronic devices than ever before, and Fisher-Price’s Think & Learn Smart Cycle is a way to harness that connection while still keeping kids... [More]
Bluetooth Boxing Glove Games - The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
SCORE 7.2
Warm 3,258 Clicks Pub: May 29, 17
Bluetooth Boxing Glove Games
The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
It’s a growing issue that children spend too much time in front of the TV and other screens rather than being active, so the ‘Jabii’ boxing game is a set of equipment that aims to... [More]
Fast Food Pedometers - McDonald's Newest Happy Meal Toy is a Step Counter
SCORE 6.7
Warm 2,066 Clicks Pub: Aug 13, 16
Fast Food Pedometers
McDonald's Newest Happy Meal Toy is a Step Counter
Over the next month, young diners who order a Happy Meal at McDonald’s Canada will be able to look inside their fast food box and find a unique and perhaps unexpected Happy Meal toy—a ‘... [More]
Children's Fitness Toys - The nabi Compete Keeps Kids Active While They Play Challenging Games
SCORE 3.4
Mild 714 Clicks Pub: Nov 11, 15
Children's Fitness Toys
The nabi Compete Keeps Kids Active While They Play Challenging Games
The nabi Compete is a children’s fitness band that keeps kids entertained with video game challenges that also incorporate healthy physical activity. Fuhu, the company behind the innovative... [More]
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