High-tech toys help kids boost activity
Implications - Though technology is often faulted for being the reason why many children don't get enough exercise, activity-focused wearables and apps for kids are disrupting that assumption. By adding in a component of gamification related to physical activity, this approach to active play bridges the interactivity of technology with the importance of exercise.
Workshop Question - How can your brand utilize technology to showcase the importance of manual movement?
Trend Themes
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Gamification of Exercise — Adding a component of gamification related to physical activity bridges the interactivity of technology with the importance of exercise.
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Wearable Fitness for Kids — Activity-focused wearables for kids are disrupting traditional assumptions that kids don't get enough exercise, and offering interactive ways for kids to stay healthy.
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Active Learning — Interactive gaming and learning initiatives are finding new ways to educate kids and motivate physical activity through digital mediums.
Industry Implications
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Childcare and Education — Childcare centers and schools could integrate interactive and physical learning into their curriculums by incorporating wearable fitness and in-class interactive gaming.
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Fitness and Wearables — Fitness companies could develop more products specifically targeted for youth and family, tapping into the growing market for wearables and active play.
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Fast Food and Nutrition — Fast food companies could incorporate healthy living initiatives, offering wearable fitness trackers instead of conventional toys in their children's meals.
4 Featured, 36 Examples:
99,051 Total Clicks
Date Range:
Nov 15 — May 17
Trending:
Warm
Consumer Insight Topics:
