Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care.
Workshop Question - How could your brand bring your service or products more directly to your consumers? What platform or high-tech assistance could you provide?