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Supplemental Cycling

Consumers embrace add-ons to enable connected biking capabilities

Implications - As consumers look to adapt their commute to fall in line with newly adopted wellness goals, many are opting for smart cycling devices that offset the challenges of biking in urban areas lacking well-developed bike infrastructure. In addition to ensuring safety in cities that are less than bike-friendly, such post-purchase add-ons serve to transform the bike into a smart technology-enabled vehicle. This shift demonstrates that consumers are willing to invest more in additional devices that enhance the safety and overall experience of the products they already own.

Workshop Question - Considering the lifestyle of your target consumer, what add-ons can you think of that would increase the consumer's overall experience with your products (or service)?

SCORE 5.5

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4 Featured, 35 Examples: 113,731 Total Clicks

Date Range: Jul 15 - Apr 16

Trending: Warm

Consumer Insight Topics: Tech Lifestyle Sports Gadgets Health

Featured Examples

Customizable Cyclist Lights - The 'STELLIGHT' LED Bicycle Light Can be Customized via Smartphone

SCORE 7.2

Warm 6,660 Clicks Pub: Feb 8, 16

Customizable Cyclist Lights

The 'STELLIGHT' LED Bicycle Light Can be Customized via Smartphone

The worldwide number of cyclists on the road is only showing signs of increasing, so products like the ‘STELLIGHT’ LED bicycle light are being developed to offer enhanced safety.... [More]

Smart Bike Safety Devices - Smart Cycling Sensor BikeTag Keeps Your Friends and Family In the Loop

SCORE 6.1

Warm 3,738 Clicks Pub: Jul 28, 15

Smart Bike Safety Devices

Smart Cycling Sensor BikeTag Keeps Your Friends and Family In the Loop

This smart cycling sensor is designed to enhance the safety of bike riders. From hardware startup Tagit Labs, the BikeTag is a smart safety device that uses proximity detection and advanced motion... [More]

Traffic-Sensing Cycling Devices - This Safety System Provides Cyclists with Rearview Bike Radar

SCORE 4.7

Average 1,389 Clicks Pub: Jul 1, 15

Traffic-Sensing Cycling Devices

This Safety System Provides Cyclists with Rearview Bike Radar

Garmin International Inc. just announced the release of a new line of smart cycling devices, which will include smart bike lights and rearview bike radar. Designed to help keep cyclists safe, the &#... [More]

Smart Bicycle Bells - Shoka's Bell Enhances Navigation, Safety and Gamifies Cycling

SCORE 3.5

Mild 281 Clicks Pub: Mar 31, 16

Smart Bicycle Bells

Shoka's Bell Enhances Navigation, Safety and Gamifies Cycling

On some busy streets, one might argue that a bicycle bell is as essential to a cyclist’s safety as a helmet, so Shoka is out to prove that it can create an even better alternative to the... [More]