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Activated Supermarket

Brands host immersive product launches in supermarket settings

Implications - As brands work to build themselves into the daily routines of consumers, many are engaging in experiential retail product launches in traditional supermarket settings. Engaging consumers directly by offering samples that highlight best uses, such instances of in-store retail activations serve as key brand touchpoints that can help consumers select one brand over another and speak to the ability of experiential marketing to cut through traditional ad clutter. This shift reveals the need for brands to introduce the lifestyle vision of a product or service to consumers in order for them to view the benefits in relation to themselves.

Workshop Question - How could you better showcase how your products fit into the everyday life of consumers?

SCORE 6.1

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5 Featured, 45 Examples: 321,949 Total Clicks

Date Range: Mar 16 - Nov 16

Trending: Hot

Consumer Insight Topics: Marketing Business Lifestyle Food Interactive Retail

Featured Examples

Temporary Supermarket Bars - Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores

SCORE 7.2

Warm 9,503 Clicks Pub: Nov 9, 16

Temporary Supermarket Bars

Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores

The craft brewer Goose Island Beer Co. recently announced that it will be setting up a series of pop-up beer tasting stands in Tesco supermarkets across the UK. With many supermarkets looking for... [More]

SCORE 6

Warm 12,756 Clicks Pub: Mar 7, 16

Branded Traveling Market Tours

This Innocent Brand Activation Featured a Three-City Tour

This dynamic Innocent brand activation highlight the juice offerings in a three-city mobile tour. Modelling a vehicle in the same vein as a food truck, the Innocent travelling supermarket was... [More]

Freshness-Focused Juice Kiosks - Freshop Juice Bar's Branding and Signage Celebrate Raw Ingredients

SCORE 6.3

Warm 9,850 Clicks Pub: Nov 16, 16

Freshness-Focused Juice Kiosks

Freshop Juice Bar's Branding and Signage Celebrate Raw Ingredients

Freshop’s brand identity and in-store signage are reflective of the juice bar’s raw and natural ingredients. The company’s retail spaces highlight produce-inspired shelving and... [More]

Mix-and-Match Cereal Tastings - Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk

SCORE 5.1

Warm 5,674 Clicks Pub: Apr 1, 16

Mix-and-Match Cereal Tastings

Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk

A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and... [More]

In-Store Flower Trucks - Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets

SCORE 5.1

Warm 4,111 Clicks Pub: Apr 3, 16

In-Store Flower Trucks

Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets

In collaboration with Italian luxury house Fendi, Makoto Azuma created a special flower truck that’s now temporarily installed in the store’s Ginza location. As well as being covered... [More]