Trend cluster
Category

Zero-Waste
Grocer

New grocery retailers entice consumers with zero-waste business models.

Recipe-Based Grocery StoresZero-Waste Grocery StoresWaste-Reducing SupermarketsZero-Waste Grocery StoresZero Waste Markets

Trend

What is the Zero-Waste Grocer trend?

Zero-Waste Grocer: As vested grocery brands work to redesign business models in order to cut back on food waste, many new zero-waste retailers have begun to enter the market. Facing less barriers to innovation, such emerging supermarket concepts succeed in offering consumers the customization they desire with an immediacy that is difficult for established brands to deliver. In addition to highlighting the desire to support sustainable brands, this shift speaks to the evolving nature of the relationship between retailers and consumers to include more collaboration.

Trend themes

Themes within the Zero-Waste Grocer trend

Three behaviours holding the trend together
01

Zero Waste Stores

Zero Waste Shopping is the next big thing for grocery store shopping.

02

Waste-Reducing Supermarkets

More supermarkets are starting to come up with creative ways to deal with waste.

03

Recipe-Based Grocery Stores

Grocery stores are now offering pre-portioned recipe kits to customers.

Industry implications

What the Zero-Waste Grocer trend means for industry

Where the trend changes the playbook
For

Retail Industry

The rise of zero waste stores and waste-reducing concepts, and recipe-based grocery stores will shake up the retail industry.

For

Food and Beverage Industry

The concepts geared towards reducing food waste and selling expired food has implications on the food and beverage industry.

For

Sustainability Industry

The concepts of zero waste stores and waste-reducing supermarkets will be welcomed by those looking for more sustainable lifestyles.

Workshop question

How can you better satisfy the consumer desire for instant gratification, without sacrificing quality?

Trend signals

Trend signals for Zero-Waste Grocer

Trend score 5.0 out of 10, from popularity 77%, activity 66%, freshness 8%.

Popularity77%
Activity66%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America

Evidence

Examples of the Zero-Waste Grocer trend

6 featured examples from Jun 16, 2015 to Sep 21, 2016
Recipe-Based Grocery Stores
CategoryBusiness

Recipe-Based Grocery Stores

This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients

Introducing recipe kit retail stores can disrupt the traditional grocery retail model.

Zero-Waste Grocery Stores
CategoryEco

Zero-Waste Grocery Stores

This Grocery Store is the First of Its Kind in Montreal

Disruptive innovation opportunity: Introduce zero-waste concepts and practices into traditional grocery stores by implementing marketing strategies to promote the benefits of redu…

Waste-Reducing Supermarkets
CategorySocial Good

Waste-Reducing Supermarkets

This Danish Supermarket Only Sells Expired Food

The concept of selling expired food presents an opportunity for traditional grocery retailers to tap into a new market segment and reduce waste at the same time.

Zero-Waste Grocery Stores
CategorySocial Good

Zero-Waste Grocery Stores

The Fillery is a Sustainable Supermarket for the Eco-Conscious

Disruptive innovation opportunity: Transform the retail industry by establishing zero-waste grocery stores and promoting sustainable shopping practices.

Zero Waste Markets
CategoryLifestyle

Zero Waste Markets

Vancouver to Lead with Canada's First Zero-Waste Grocery Store

Disruptive innovation opportunity: Design smart shelving systems that track inventory and provide real-time data on product availability, reducing food waste and optimizing supply…

Waste-Free Grocer Concepts
CategoryEco

Waste-Free Grocer Concepts

Lagom is Market Concept Based on Using "Just the Right Amount"

The Lagom concept store offers a disruptive innovation opportunity for grocery retailers to reduce food waste and cater to consumer demand for sustainable shopping experiences.