Category
Business
Assisted Conversion
Trend cluster
Category
Gamified
Onboarding
Employers take a lighthearted approach to training and recruiting.
3.1
Trend score
Trend
What is the Gamified Onboarding trend?
Gamified Onboarding: As work and life become more and more integrated, employers are searching for unique recruiting, onboarding and training processes to engage their teams. Whether it's by injecting pop cultural references, or gamifying the experience itself, these innovations point towards a strengthening of internal corporate cultures to better reflect the interests of Millennials in the workforce.
Trend themes
Themes within the Gamified Onboarding trend
Three behaviours holding the trend together01
Gamified Training Programs
Employers are creating interactive game-like onboarding training to engage young staff.
02
Virtual Reality Training
Employers are using virtual reality to create effective and realistic training sessions for potential hires and new recruits.
03
Gamification of Recruitment
Gamified recruitment apps are providing a more streamlined platform and an effective avenue for employers to find the right fits.
Industry implications
What the Gamified Onboarding trend means for industry
Where the trend changes the playbookFor
Human Resources
HR professionals can incorporate gamified training programs and virtual reality into their employee onboarding and training processes.
For
Technology
Technology companies can develop gamified recruitment apps and virtual reality training tools for other industries to use.
For
Retail
Retail companies can use gamification and virtual reality to create engaging training experiences for employees and potential hires.
Workshop question
Considering your internal work culture, what new ways can you gamify your training to be more engaging and rewarding?
Trend signals
Trend signals for Gamified Onboarding
Trend score 3.1 out of 10, from popularity 51%, activity 35%, freshness 8%.
Popularity51%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Onboarding trend
4 featured examples from Nov 13, 2015 to Mar 31, 2016CategoryBusiness
Gamified Training Programs
'Lush Quest' is an Interactive Story-Based Onboarding Training Program
A gamified training program like 'Lush Quest' could be adapted for use in onboarding new staff within the beauty and skincare industry.
CategoryTech
Railway Recruiting Simulators
Deutsche Bahn's Employee Training Program is VR-Powered
VR-powered recruitment and training programs can significantly benefit the transportation industry by providing realistic training scenarios for potential hires.
CategoryMarketing
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Disruptive innovation opportunity: Fast food chains can utilize the popularity of celebrities to create entertaining and educational training materials for their employees.
CategoryTech
Gamified Recruitment Apps
CodeFights Switches Gears to Help Employers Find the Right Fits
Disruptive innovation opportunity: Developing gamified recruitment and automated technologies that can efficiently sieve through large pools of candidates for various roles.
