Watercolor branding is used to label 'Instant Ocean' fish food packages. The design concept was created by a Hungarian designer named Zsófi Paszternák. Each package uses the outline of a fish in black ink and is then colored using bright water-colors like blue, yellow and pink. The fish is not completely colored in and looks at though water was spilled onto the black outline which caused the colored to spread across the page like a puddle.
The watercolor branding works well for the company because it creates a cohesive water-like flow. There are three different packaging containers that hold the fish food. One is a glass container, one is a paper bag and the last is a box. All of the containers are resealable and provide excellent storage capabilities to ensure fresh food.