Watercolor branding is used to label 'Instant Ocean' fish food packages. The design concept was created by a Hungarian designer named Zsófi Paszternák. Each package uses the outline of a fish in black ink and is then colored using bright water-colors like blue, yellow and pink. The fish is not completely colored in and looks at though water was spilled onto the black outline which caused the colored to spread across the page like a puddle.
The watercolor branding works well for the company because it creates a cohesive water-like flow. There are three different packaging containers that hold the fish food. One is a glass container, one is a paper bag and the last is a box. All of the containers are resealable and provide excellent storage capabilities to ensure fresh food.
Why This Trend Is Growing
- Watercolor Branding
- Using watercolor designs in branding to create a unique and visually appealing look.
- Minimalist Packaging
- Utilizing simple and clean packaging designs to communicate the product's essence effectively.
- Resealable Containers
- Incorporating resealable packaging for improved convenience and to maintain product freshness.
Industries Being Reshaped
- Pet Food
- The pet food industry can explore watercolor branding to differentiate their products and attract pet owners.
- Packaging Design
- The packaging design industry can embrace the trend of minimalist packaging for a sleek and modern aesthetic.
- Food Storage
- The food storage industry can focus on developing innovative resealable containers to enhance product freshness and convenience.
