Objective Invite

Brands create experiential event invitations built-in to products

Implications - As brands look for ways that they can build themselves into the daily lives of consumers, many are extending the media treatment with lavish consumer invites to product launch events. Underlining the staying power of both exclusivity and marketing, such events showcase the benefit of a brand embedding themselves naturally into the spaces and objects consumers interact with daily and how that relates to modern expectations. In addition to highlighting consumer priorities in the experience economy, this shift demonstrates the accessibility of formerly exclusive events in the age of social media influencers.
SCORE 5.5
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140,102 Total Clicks
Apr 15 - Apr 16
Warm
Featured Examples
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SCORE 7.2
Warm 4,888 Clicks Pub: Mar 23, 16
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Apparel-Based Invites - These Yeezy Season 2 NYFW Invitations Came Printed on Long-Sleeve Tees
SCORE 6.6
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Gilded Athletic Boxes - Packaging for Nike 'The Opening' Stylishly Announces Its Summer Event
SCORE 4.3
Average 3,873 Clicks Pub: Apr 27, 15
Gilded Athletic Boxes
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Platinum Footwear Invitations - The Nike Football Untouchable Package Was Sent to the Texas Top 16
SCORE 2.6
Mild 1,760 Clicks Pub: Sep 11, 15
Platinum Footwear Invitations
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The Nike Football Untouchable package by Hovercraft Studio is a limited edition release that actually functions as an elaborate invitation. The sleek, futuristic shoe box puts the emphasis on... [More]
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