Brands create experiential event invitations built-in to products
Implications - As brands look for ways that they can build themselves into the daily lives of consumers, many are extending the media treatment with lavish consumer invites to product launch events. Underlining the staying power of both exclusivity and marketing, such events showcase the benefit of a brand embedding themselves naturally into the spaces and objects consumers interact with daily and how that relates to modern expectations. In addition to highlighting consumer priorities in the experience economy, this shift demonstrates the accessibility of formerly exclusive events in the age of social media influencers.
Workshop Question - How can you facilitate moments of consumer-generated content around your product and brand?
Trend Themes
-
Experiential Event Invitations — Brands are incorporating lavish consumer invites to product launch events in order to build themselves into the daily lives of consumers.
-
Innovative Packaging Designs — Creative and visually appealing packaging designs are being utilized by brands as elaborate invitations to exclusive events.
-
Homemade Process Packaging — Brands are highlighting the purity and freshness of their products through packaging that illuminates a specific step in the process of making it by hand.
Industry Implications
-
Marketing and Advertising — The integration of experiential event invitations and innovative packaging designs is a disruptive innovation in the marketing and advertising industry.
-
Fashion and Apparel — Fashion brands are utilizing creative packaging designs to send out exclusive invitations to fashion events showcasing their latest collections, creating an opportunity for disruptive innovation in the apparel industry.
-
Food and Beverage — The inventive packaging designs emphasizing purity and freshness are offering great opportunities for disruptive innovation in the food and beverage industry.
4 Featured, 33 Examples:
240,505 Total Clicks
Date Range:
Apr 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
