Category
Lifestyle
Assisted Choices
Trend cluster
Category
Objective
Invite
Brands create experiential event invitations built-in to products.
4.4
Trend score
Trend
What is the Objective Invite trend?
Objective Invite: As brands look for ways that they can build themselves into the daily lives of consumers, many are extending the media treatment with lavish consumer invites to product launch events. Underlining the staying power of both exclusivity and marketing, such events showcase the benefit of a brand embedding themselves naturally into the spaces and objects consumers interact with daily and how that relates to modern expectations. In addition to highlighting consumer priorities in the experience economy, this shift demonstrates the accessibility of formerly exclusive events in the age of social media influencers.
Trend themes
Themes within the Objective Invite trend
Three behaviours holding the trend together01
Experiential Event Invitations
Brands are incorporating lavish consumer invites to product launch events in order to build themselves into the daily lives of consumers.
02
Innovative Packaging Designs
Creative and visually appealing packaging designs are being utilized by brands as elaborate invitations to exclusive events.
03
Homemade Process Packaging
Brands are highlighting the purity and freshness of their products through packaging that illuminates a specific step in the process of making it by hand.
Industry implications
What the Objective Invite trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The integration of experiential event invitations and innovative packaging designs is a disruptive innovation in the marketing and advertising industry.
For
Fashion and Apparel
Fashion brands are utilizing creative packaging designs to send out exclusive invitations to fashion events showcasing their latest collections, creating an opportunity for disruptive innovation in the apparel industry.
For
Food and Beverage
The inventive packaging designs emphasizing purity and freshness are offering great opportunities for disruptive innovation in the food and beverage industry.
Workshop question
How can you facilitate moments of consumer-generated content around your product and brand?
Trend signals
Trend signals for Objective Invite
Trend score 4.4 out of 10, from popularity 63%, activity 61%, freshness 8%.
Popularity63%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Objective Invite trend
4 featured examples from Apr 27, 2015 to Mar 23, 2016CategoryLifestyle
Rolling Pin Pasta Packaging
This Pasta Packaging Concept Illuminates the Homemade Process
The food packaging industry could adopt this concept to showcase the handmade process of various products.
CategoryFashion
Apparel-Based Invites
These Yeezy Season 2 NYFW Invitations Came Printed on Long-Sleeve Tees
Fashion brands can use apparel-based invitations to create buzz and generate interest in their product launches and events.
CategoryFashion
Gilded Athletic Boxes
Packaging for Nike 'The Opening' Stylishly Announces Its Summer Event
Disruptive innovation opportunities include creating limited edition, premium packaging for new product launches to generate excitement and increase perceived value.
CategoryLifestyle
Platinum Footwear Invitations
The Nike Football Untouchable Package Was Sent to the Texas Top 16
Sporting goods companies can create innovative, limited edition products and packaging for exclusive events and competitions at the high school level to build relationships with y…
