Spindletop Designs created the packaging and labels for the Tavola Pasta brand. The fresh packaging is aimed to please the youthful consumers who are both health-conscious and eco-friendly.
Each box of Tavola Pasta is packaged in a recycled cardboard box. The light brown boxes are then labeled with the brand's name, nutrition facts, ingredient information and cooking directions using white text.
There is a clear window on the front of the package that reveals the playful pasta contained inside. The circular window shows off the brand's colorful pasta piece that range from traditional white to purple and pink. In addition to the colors, these windows provide a glimpse at the playful shapes of pasta as well. The simple design and minimalist package create an appealing and desirable proc duct that does not overwhelm consumers.
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