Making the idea of pasta even more mouthwatering and delicious than it already is, this simple yet stunning gourmet branding concept for Pastosa Ravioli Co. gets it just right.
Pastosa Ravioli Co. fans and designers Naomie Ross and Daniel Renda set out to rebrand their favorite pasta shop as a personal project. Giving their nostalgic New York City-based chain shop a makeover, the designers were able to transform its identity into a stylish, hip and aesthetic gourmet branding concept.
Wanting to give the store an authentic, sophisticated and personal touch, the designers were able to turn the corner deli to an upscale Italian Gourmet store with their creative and genuine rebranding concept.
Key Themes Behind This Trend
- Authenticity Branding
- The trend of rebranding businesses with an authentic touch and personal style can transform a corner shop into a high-end gourmet store.
- Nostalgic Design
- Branding concepts that evoke nostalgia and add personality to mundane products like pasta can appeal to a wide audience and generate buzz.
- Hip Aesthetics
- Designing stylish and visually appealing branding for food products like pasta can attract millennials and young consumers in search of trendy products.
Where This Applies
- Food Retail
- The food retail industry can benefit from rebranding and elevating their image to offer an authentic, upscale experience to customers.
- Graphic Design
- The graphic design industry can offer their services to businesses looking to transform their image and create trendy, personalized branding concepts.
- Hospitality
- The hospitality industry can incorporate stylish and authentic branding concepts to offer immersive experiences to guests, such as gourmet stores and boutique hotels.
