Uber is delivering yet another absurd product to create hype around the brand and promote its food delivering service -- this time bringing homemade meals cooked by Italian nonnas to users' doorsteps.
The three Italian grandmothers rode around Chicago in miniature, motorized homes bringing rigatoni, lasagna and spaghetti and meatballs to people's houses. The meals were entirely free and available all afternoon. Antonia, Lidia and Gina made up the 'Sausage Nonnas,' and didn't just bring one meal but enough food to feed six people.
The Uber brand has truly surprised audiences with its creativity in marketing strategies, taking the things it delivers much past simple "products" and successfully delivering experiences. These days, Uber is delivering things like ice cream on a hot summer day and even kittens to celebrate National Cat Day.
Nonna-Delivering Food Services
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Curated Lunch Deliveries
Stormtrooper Car Services
Co-Branded Car Promotions
Charitable Cat Deliveries (UPDATE)