Aromatic Immersion

Consumers embrace sensory-driven fragrance shopping experiences

Implications - As retail brands look to create engaging concepts that compete with e-commerce alternatives, many sensory-driven fragrance shopping experiences have begun to emerge. Often placing an emphasis on scent with a lack of decor, such retail concepts mimic the multi-sensory demands of modern foodies, who gravitate toward multi-level engagement. Implementing this in the brick-and-mortar space creates in-store experiences that recall that of the luxury fashion space.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
164,490 Total Clicks
Oct 15 - Nov 17
This Year and Warm
Featured Examples
Observatory Scent Labs - The Joya Studio Lets Consumers Witness the Fragrance-Making Process
SCORE 4.9
Average 2,417 Clicks Pub: Feb 6, 16
Observatory Scent Labs
The Joya Studio Lets Consumers Witness the Fragrance-Making Process
The Joya Studio is a fragrance boutique that invites consumers to immerse themselves in the experience of perfume-making and witness the product as it moves from aromas to a packaged product. The... [More]
Luxe Perfume Libraries - Hermes' Newest Perfume Boutique Embodies Exclusivity
SCORE 6
Warm 3,142 Clicks Pub: Oct 9, 15
Luxe Perfume Libraries
Hermes' Newest Perfume Boutique Embodies Exclusivity
Luxury fashion brand Hermès is no stranger to exclusivity and its newly opened perfume boutique is its first-ever retail location to focus solely on scents. Located on Liberty Street in New York,... [More]
Fragrance-Themed Tea Services - London's Hotel Café Royal is Now Hosting a Diptyque Afternoon Tea
SCORE 7.4
This Year and Warm 893 Clicks Pub: Nov 28, 17
Fragrance-Themed Tea Services
London's Hotel Café Royal is Now Hosting a Diptyque Afternoon Tea
London’s Hotel Café Royal is an establishment synonymous with luxury, and its newest experience for patrons is a Diptyque Afternoon Tea service. Teaming up with the French fragrance brand,... [More]
Immersive Fragrance Boutiques - This Arielle Shoshana Store Offers a Niche Shopping Experience
SCORE 5.3
Warm 4,915 Clicks Pub: Feb 18, 16
Immersive Fragrance Boutiques
This Arielle Shoshana Store Offers a Niche Shopping Experience
This bright, ultramodern Arielle Shoshana fragrance boutique in Fairfax, Viriginia is the first dedicated fragrance store of its kind in the DC area. The store is laid out to be a sensorial,... [More]
Experimental Perfume Pop-Ups - Cartier's 'ONSI' is a Cube That Imagines the "Scent of the Sky"
SCORE 5.6
This Year and Warm 711 Clicks Pub: Nov 3, 17
Experimental Perfume Pop-Ups
Cartier's 'ONSI' is a Cube That Imagines the "Scent of the Sky"
As a creator of fine jewelry, watches, accessories and fragrances, Cartier is now creating “olfactory experiences” through what it calls an ‘Unidentified Scented Object,’ or &#... [More]
Scented Film Screenings - Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory
SCORE 3
Mild 790 Clicks Pub: Nov 27, 15
Scented Film Screenings
Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory
In order to enhance the enjoyment of watching films like High Fidelity, Elf and Home Alone, Lush Cosmetics is running an immersive theater event that will pair these beloved Christmas classics with... [More]
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