Aromatic Immersion

Consumers embrace sensory-driven fragrance shopping experiences

Implications - As retail brands look to create engaging concepts that compete with e-commerce alternatives, many sensory-driven fragrance shopping experiences have begun to emerge. Often placing an emphasis on scent with a lack of decor, such retail concepts mimic the multi-sensory demands of modern foodies, who gravitate toward multi-level engagement. Implementing this in the brick-and-mortar space creates in-store experiences that recall that of the luxury fashion space.
SCORE 6
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137,677 Total Clicks
May 15 - Apr 16
Warm
Featured Examples
Observatory Scent Labs - The Joya Studio Lets Consumers Witness the Fragrance-Making Process
SCORE 5.5
Warm 2,084 Clicks Pub: Feb 6, 16
Observatory Scent Labs
The Joya Studio Lets Consumers Witness the Fragrance-Making Process
The Joya Studio is a fragrance boutique that invites consumers to immerse themselves in the experience of perfume-making and witness the product as it moves from aromas to a packaged product. The... [More]
Luxe Perfume Libraries - Hermes' Newest Perfume Boutique Embodies Exclusivity
SCORE 6.4
Warm 2,796 Clicks Pub: Oct 9, 15
Luxe Perfume Libraries
Hermes' Newest Perfume Boutique Embodies Exclusivity
Luxury fashion brand Herm├Ęs is no stranger to exclusivity and its newly opened perfume boutique is its first-ever retail location to focus solely on scents. Located on Liberty Street in New York,... [More]
Immersive Fragrance Boutiques - This Arielle Shoshana Store Offers a Niche Shopping Experience
SCORE 5.9
Warm 3,205 Clicks Pub: Feb 18, 16
Immersive Fragrance Boutiques
This Arielle Shoshana Store Offers a Niche Shopping Experience
This bright, ultramodern Arielle Shoshana fragrance boutique in Fairfax, Viriginia is the first dedicated fragrance store of its kind in the DC area. The store is laid out to be a sensorial,... [More]
Textured Perfumery Interiors - This Fragrance Shop Interior Resembles a Minimalist Cave
SCORE 5.2
Warm 4,336 Clicks Pub: May 18, 15
Textured Perfumery Interiors
This Fragrance Shop Interior Resembles a Minimalist Cave
Located inside a Georgian building on Dover Street, this fragrance shop interior is a stunning cave-like retail experience that features barely any furniture or fixtures. Designed by Antonino... [More]
Customizable Fragrance Studios - This Retailer Lets Consumers Personalize the Perfect Scent
SCORE 5.1
Warm 3,289 Clicks Pub: Oct 6, 15
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
‘Victoria’s Secret’ recently unveiled a customizable fragrance studio that allows consumers to personalize the perfect scent. While there are a number of different perfumes to... [More]
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