The Nike Football Untouchable package by Hovercraft Studio is a limited edition release that actually functions as an elaborate invitation. The sleek, futuristic shoe box puts the emphasis on presentation with an acrylic panel bearing the invite information.
The special edition Nike Football Untouchable packages were sent to the top 16 high school football teams in Texas as the official invitation to an exclusive competition. The packages include a pair of the Vapor Untouchable cleats, which are the brands most advanced to date.
The box itself comprises a reflective silver foil interior, with the cleats stored under the clear acrylic invitation. The entire package is contained with a belly band and built-in magnets. The over-the-top packaging speaks to the aggressive high school football culture in Texas and the opportunity for brands to build relationships with young athletes early.