As part of Nike's ongoing LGBT campaign, the company has just released a new set of Nike collections dedicated to ending LGBT discrimination in sports.
June is Pride month and companies are eager when it comes to celebrating this festival of universality. As a way to celebrate Pride month, Nike will be offering the #BeTrue collection series -- a corporate way of celebrating and supporting the LGBT community.
The #BeTrue collection includes Nike sneakers, sandals and several types of shirts, all of which features a rainbow motif in unison with the rainbow color scheme of Pride. Some of the profits garnered from the sales will be donated to LGBT Sports Coalition, which helps support ending discrimination in sports.