These monochromatic Footlocker ads take inspiration from Op Art illustrations. When one thinks of the sports retailer, its iconic uniforms come to mind and inspire the lined graphics of these sneaker illustrations.
Footlocker's referee-inspired uniforms are referenced in this series of graphics by Alex Trochut who recreates popular styles from Adidas, Nike and converse in a palette of black and white tones.
The artist's Footlocker ads play with one's perception and are reminiscent of Op Art masterpieces and camouflaged fighter boats from the first World War.
While these inspirations seem scattered, they are pulled together with the retailer's iconic branding. Alex Trochut's graphics draw their viewer in and are an example of a playful and engaging branding strategy.